Why SaaS Integrations Are Important?

Core Technology

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29 Dec 2021
5 Min read

SaaS integration: How Sales Teams Find It Useful

Before understanding SaaS integration, let us know what SaaS application is. It is an application that can be deployed on the cloud, however not available for the public instead used privately. 

Software as a Service, also known as web-based software, is also the process of delivering the application over the internet instead of installing and maintaining it physically. 

Having said this let us know about SaaS integration?

SaaS integration:

SaaS data integration enables you to distribute applications inside your organization quickly and securely. However, without any configuration and public domain. 

Other significant advantages of SaaS integration include the following :

  • Minimizes manual burden of managing tasks
  • Boosts infrastructure utilization
  • Reduces time to build an application
  • The top companies have an average of about 347 integrations. SaaS integrations are playing a key role to minimize switching costs. 

Switching costs:

Switching costs refer to the pain points experienced by the customers in choosing another service provider for any service, product or goods. 

So, businesses have to focus on minimizing this factor. Usually, the first thing users question is about the advantage derived when associated with your business brand.

The following example will justify the principle of integration. Consider a user who would like to switch from Hubspot to Close CRM system. At the same time, would like to use some of the marketing tools of Hubspot and also would like to see the complete data of Hubspot in Close. How is this possible? The answer lies with integration. 

In this context, let us know how data migration work. There are two options to do so. Option 1 lies with manual entry of the contact information or uploading an excel file to your tool. However, this is not the ideal solution as it requires performing custom work.

Option 2 is the perfect solution, wherein the platform offers integration with the prominent SaaS tools. Customers can easily connect their previous platforms with your product in considerably less time. 

Company’s API

Application program interface (API) enables two software programs to communicate and transmit data. Company’s API serves as the most technical piece of integration. It is significant to note that each API is defined differently. So, each API has well-defined documentation that demonstrates how they need to be dealt. 

How to create vendor lock-in using company API

All SaaS companies have an API for their software, and the choice lies with the companies to enable APIs accessibility and its usage in a very easy manner. Let us have a close look at these APIs.

Closed APIs :

Closed APIs are the APIs defined by organizations that a limited number of people can access. The chances could be that these APIs can be accessed only by paid customers or those who pay huge charges. 

Open APIs:

As the name itself indicates, this API can be used by anyone. On the other hand, it does not mean that these APIs are easy to work with. Significant time has to be spent to study their data model and their endpoints as well. 

Post studying the data model, you might not straight away pull the data. The significant step to execute is to transform the data into that specific format used by your product. 

Integration trend to know about 

Going through the above topics, the following things seem to be clear:

  • Saas Solutions sales with integration is the current necessity 
  • Maintaining and building integration independently is a tough job

Considering the above two essentials, certain companies are committed to helping startup organizations add integration to the products. Taking their help will build successful results. 

Conclusion :

The current trend necessitates using SaaS integrations for customer convenience. So, is the need to adopt the best CRM technologies that can easily handle integration.

ONPASSIVE’s O-Desk is designed for a perfect lead management system that enables connecting with customers through varied channels. Also, the tool is designed to study the current trends and suggest intelligent means to establish customer engagement. 

Implementation, and management, we are here to accelerate innovation and transform businesses. Contextual marketing is a modern marketing strategy to communicate the correct message to the ...

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