Business intelligence deploy tools and strategies which gather and process a massive amount of unstructured data from internal and external systems. By transforming data into necessary information, BI tools make optimum use of available resources. It helps businesses implement well analyzed and processed strategic decisions, which improves overall performance, and organizations can achieve sustainable and long-term business growth. 

The concept of business intelligence is not new. It marks its origin in the 1800s when a term first appeared in a book that described how the strategies and tools could help the business grow. BI tools are useful for various business operations, such as sales intelligence, visualization, reporting, and performance management. 

Applications of BI tools

If you are striving to level-up your business’s all-round performance, then BI intelligence tools are inevitable for your enterprise. It identifies trends, offers self-service analytics and provides real-time online data analysis with powerful visualizations. Applications of BI tools are many; here are a few to mention: 

  • Analyzing the information collected from various channels
  • Generating reports on sales, staffing, and expenses. 
  • Making reliable predictions based on real data 
  • Unlocking data access with self-service analytics
  • Minimizing manual tasks
  • Reducing business expenses
  • Offering business solutions 24/7

The Salesforce 

Businesses today are driven by enormous data, thanks to the digital revolution. Demand for professionals like digital data scientists is increasing more than ever to analyze the data generated by corporate organizations. Companies no more require algorithms and mathematical models to analyze the sea of information available in their systems. 

However, Salesforce is an integrated customer relationship management (CRM) platform that brings companies and customers together. 

Salesforce Consulting Services offers various software solutions. It’s a platform that develops and distribute custom software. It provides standard technology to be shared by multiple customers. It facilitates the auto up-gradation of applications. It manages technology and enables you to focus on innovation. 

To incorporate AI into your business, Einstein Analytic is the right program to begin with. Einstein Analytics is an application used to visualize the activity occurring in your Salesforce interface. It collects information extracted by Salesforce from various sources. Further, with the help of artificial intelligence, it delivers required analyses and conclusions for an enterprise. 

Salesforce’s best BI tools 

Following are some of the best tools offered by Salesforce software solutions: 

1. Sales Analytics

  • Give insights and processes sales data
  • Provides clarity on sales pipelines and products
  • Helps to prioritize the required sales activities at the right time
  • Offers pre-configured dashboard to visualize sales volumes

2. Service Analytics

Data obtained from the service system’s execution is collected, processed and analyzed by the service analytics. It improves service by extending and personalizing it. It also stores a comprehensive history for all your customers so that you can answer them quickly.

3. B2B Marketing Analytics

It is advanced marketing analytics that offers insights into your marketing performance. It assists you with the understanding of marketing campaigns and marketing’s overall ROI. Moreover, it helps in creating more personalized dashboards. 

4. Einstein Analytics platform

This platform helps you personalizing your requirements. It facilitates the configuration of analytics applications, data dashboards and external data sources to fulfil your individual needs. 

5. Einstein Discovery  

It enables business users to discover relevant patterns based on their data without building data models. It provides a visual aid to explain the different trends better and also provides a guided explanation.


Businesses today are driven by vast data. Various business operations are mostly dependent on these large data sets. In this context, businesses are looking for smart solutions. Business Intelligence tools capture enough market as their applications and technological advancements are relevant to changing business needs.