Sell Your Story Not the Product: Connect With Your Customer via Storytelling

Storytelling

We, humans, tend to relate with each other through the series of stories we share with each other. In today’s digital world, the utilization of storytelling is across several different types of media by businesses looking forward and leveraging its power to build a strong connection with their customers.

The critical point to understand about storytelling: storytelling is the only way of leaving an impact on customers’ lives so that they will always remember your brand by that story.

In today’s world of content hysteria, where people are suffocating in a cave of marketing messages, how does any business manager to make the customer want to listen to you? Not just listen, want to listen (Willingly).

Start building a personal touch; begin by telling them a story.

In this article, we will cover how any business can use storytelling to build a connection with the customers and how to communicate your story through email and social media.

Identify and include your story: 

The passion, the personality behind the story of your business, and a brand ambassador face you put on it provide you with a significant advantage over large scale businesses when it’s in concern to self-marketing.

You can display your skill according to your persona, and you can also associate with your community. You can provide customers with the assurance that when they buy a product or a service, they’ll have a natural personal interaction.

Well, when you introduce someone with your product and narrate them the story, their expressions are worth watching. It feels excellent when you watch people getting connected to the story and passion of the product.

Email marketing to narrate your story: 

Email marketing is one of the most fabulous ways to describe your story or to utilize the strategy of storytelling to develop and strengthen connections with your customers.

Each and every email your business sends out should carry media, content, and a call-to-action. It really doesn’t matter even if your business has a direct CTA like “Add to Cart.” you can utilize email marketing by injecting your story packed along with CTA.

You can utilize email marketing to share how your product has been developed or some DIY and the story behind it, for instance, if you got a restaurant, you can share the recipe of one particular dish and the story behind it, with your customers.

Go Social: 

Social media platforms grant you an effortless possibility and opportunity to narrate your story and communicate with your consumers.

The business frequently employs social media to highlight its customers, including images and even videos with immediate customer testimonials. Starring real consumers in your marketing techniques and letting them know that their input matters will join them to your business and inspire them to maintain their association with your business.

Make your customers part of the story: 

One of the single shortcomings of storytelling is if your story just revolves around you and your product. Be assured that the stories you are presenting are worthwhile to your audience and always look for possibilities to include the customers directly.

Why don’t you take a minute to note down a few stories to participate in your marketing strategies? What primarily motivated you to establish your business?  By sharing your story with the customers, you enable your audience to know you better and encourage them to develop trust in your business.

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All Comments

  • Greg Hill Greg Hill

    Hello ONPASSIVE team,

    I wanted to make a short comment about this article about selling your story and not your product.
    I think there are some great how-to storytelling points here, that were shared about making your customer being interested in, and feeling involved in your story. Then your possible customer will remember and relate to it as a good expericence with you. It opens the knocked on door in your marketing, so you can present your CTA in your story. I agree that making them a part of your story is very important as a personal connection that will strenghten their trust in the business or product. Thank you again for this excellent information you have shared. Greg Hill

    6 months ago | 25 February, 2020 7:53 pm Reply

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