In the latter half of 2020, it’s evident that content marketing will become even more crucial, and content creation will change radically. Consequently, the channels, tactics, and tools marketers employ to create and distribute content will continue evolving. As such, marketers will need to stay abreast of the latest content marketing trends that will dominate 2020. Being aware of the latest content marketing trends make it possible for marketers to remain prepared for the changes. Our marketing experts have consolidated some content marketing trends that will dominate 2020 and beyond in this article.
#1: Result-Oriented Content
The fierce competition in the content marketing space necessitates marketers to identify new ways to stand out from the crowd. But how can marketers do that? Well, the simple answer is by identifying innovative ways to help their customers get faster results. Rather than keeping track of a massive list of metrics, marketers can choose their primary goal and other key metrics they want to track.
It’s not challenging to create results-focused content. To do so, you’ll need to think from your readers’ perspective. By understanding your customers’ needs and requirements, you can quickly determine the filters you want your post to have and make changes whenever required.
#2: Video and live-stream to Grab Attention
Video content is one of the content marketing trends that will dominate 2020 as it keeps audiences engaged than other content types. The same is the case with live streams. Recent studies reveal that nearly 80% of customers prefer watching live videos. As a marketer, you can consider posting your videos on YouTube, Vimeo, Snapchat, Facebook, Instagram, LinkedIn, and your website. You have several options in terms of video structure, including webinars, Q&A sessions, product demos, behind-the-scenes, and interviews with experts.
#3: Search Intent Drives Content Creation
Informational, navigational, investigational, and transactional are some of the types of web searches used these days. A recent update in Google’s search algorithm has brought search intent to the center stage of marketing. It means Google can now detect the type of search a user performs online. So, you need to ensure that your content caters to every kind of search query. Also, make sure that search intent typically aligns with the buyer’s journey. All your content must include calls to action that will nurture your audience to the next stage of their journey with ease.
#4: Conversational marketing continues to evolve
Conversational marketing is another significant content marketing trends that will dominate 2020 for various reasons. The main reason being, conversational marketing enables marketers to engage with their customers in a more “real” way. By doing so, marketers can learn more about their customers’ persona, specific needs, and intended goals.
To keep pace with these content marketing trends that will dominate 2020, invest in automation tools and solutions. It is where the real power of chatbot comes in. To outperform your competitors, keep track of how chatbot and conversational AI technology continues to advance.
#5: Optimizing content to voice search
Today, brands are becoming more focused on tailoring content to voice searches as voice chat is rising. To keep pace with these content marketing trends that will dominate 2020, content marketing professionals will need to understand how consumers conduct voice searches. It is because the user’s voice query would be more like ‘ what are the biggest content marketing trends that will dominate 2020?’, rather than ‘2020 content marketing trends’.
#6: Podcasts Plays a Pivotal Role
Over the past decade, a very small fraction of people used to listen to podcasts. But it is not the same anymore. Podcast listeners are projected to increase nearly triple through 2020. As such, this is one of the content marketing trends that will dominate 2020. As such, content marketing professionals must invest enough time in creating podcast content.
#7: Creating Data-Driven Content
A solid content marketing strategy intends to provide intentional and distinct value to a specific audience. But how can brands do that? Well, this can happen through data. However, marketers should not entirely focus on any data to drive their content-creation initiatives. Focusing on the right data that matters to the bottom line is a must. It’s high time to stop creating the content you believe your audience wants you to produce!
The trends mentioned in this writing piece are some of the biggest trends that will dominate 2020 and beyond. However, all trends do not work equally well for all businesses. So, track all the progress and compare campaigns to see what works for you. Besides, experiment with multiple channels simultaneously.