virtual advertising technology

Artificial Intelligence

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9 Jan 2022
6 Min read

Significance Of Virtual Advertising Technology

Ai is largely overlooked despite being used frequently across many advertising channels, it goes largely overlooked. Because there is a lack of awareness among marketers about the technology that can expand advertising automation and personalization. Virtual Advertising Technology has grown significantly during the last decade. Because virtual advertising enables firms to adapt advertising mediums to reach their target demographic in any location of the world with minimal effort, it is becoming increasingly popular.

Virtual advertising is best illustrated by adverts visible on perimeter billboards around the pitch during a sporting event. Brands may talk to their target market in their native language and align messages with a regional brand strategy for optimal advertising outcomes with AI-powered virtual advertising in place.

Virtual perimeter billboard advertising allows sports organizers to reach different parts of the world at the same time while keeping fans’ attention on the field. Virtual replacement perimeter, or virtual perimeter replacement, is the name of this virtual advertising technology. Advertisers can use AI to inject digital visuals tailored to their location along the pitch side in real-time, without interfering with the rest of the environment or the telecast. For instance, users viewing the Olympics from Australia, the United States, the United Kingdom, or India can employ augmented reality technology to create ‘virtual hybrid’ LED perimeter boards that show sponsor commercials specific to the region in their original language for optimum reach. This method has the potential to boost revenue from shared ads.

Introduction To Virtual Advertising Technology For Perimeter Billboards

Traditionally, perimeter billboards have only had one advertiser per board. For a long time, we’ve been constrained to advertising flexibility. The emergence of LED perimeter systems provided advertisers with numerous chances to broadcast eye-catching messages with their target audiences to effectively communicate their brand. In 1994 and 1995, Real Madrid was the first soccer club to deploy LED perimeter advertising, followed by Spanish rivals Barcelona. The stock city pushed LED perimeter advertising to the next level after the 2000s, installing it in two rows around the field. With time, sports clubs and companies worldwide began to use this technology to satisfy advertising opportunities and change fan consumption needs.

How Does Virtual Advertising Technology Work?

The level of sophistication observed in today’s broadcasting industry results from an arduous effort to enhance virtual perimeter advertising technology. The use of chroma key technology with magenta is a significant aspect in achieving this level of sophistication. Electronically controlled LED screens present a sequence of different pictures, each displayed for 20 milliseconds, in modern perimeter advertising. While telecasting, the camera is focused on showing the band with chroma key magenta on a blue or green coloured screen, rather than the actual advertisement.

Every billboard commercial lasts 18 milliseconds, leaving two milliseconds of the blank screen that integrates smoothly into the TV display. Assisting organizers in showcasing actual perimeter commercials to stadium viewers while simultaneously presenting alternative adverts to individuals in front of their television sets

To recognize and record the magenta bands in the TV screen for various resolution formats to broadcast the advertising content, AI-powered software continuously recalculates the angle of the perimeter.

The importance Of Artificial Intelligence In Virtual Perimeter Advertising

Thanks to ongoing research and development, AI has the most potential for digital ad tech. With a growing market percentage of brands investing in AI-powered digital advertising solutions, the use of AI in virtual marketing is increasing. Without AI, today’s technological breakthroughs in advertising, such as automation, personalization, segmentation, and other functionalities, would be unthinkable.

Here are a few facts to ponder to see why marketers must fully invest in this new technology.

  • The substantial running costs associated with perimeter advertising are eliminated with AI.
  • In advertising, AI enables bid optimization, targeting, audience segmentation, and extension at scale.
  • Automation and personalization are more advanced than they’ve ever been.
  • AI has improved speed, cost, and efficiency.
  • The AI era has already brought us smart playlists, content recommendations, and visual enhancements.
  • For effective results, cognitive analytics assists brands in reaching target consumers in specific geographies at the most engaging time and with a particular context.

Increasing conversions, identifying the most effective channels for customer communication, enabling advertising personalization, predictive bidding, product recommendations, and creative optimization are the most important reasons businesses utilize AI for acquiring new consumers quickly. Those above are just a few of AI’s most powerful capabilities in the ad tech stack. Every technology, including AI, has advantages and disadvantages. Two significant disadvantages are a lack of knowledge and greater adoption costs.

Conclusion

The advertising industry of today is heavily based on statistics. It doesn’t matter if you’re doing commercial marketing or virtual advertising. Artificial intelligence (AI) in perimeter billboard advertising eased mundane processes and provided predictable marketing benefits. Using AI and big data to their full potential can automate data operations and potentially reduce advertising expenses.

Soul page can grow the opportunities with real-time virtual targeted advertising because it is an industry authority in consulting and supporting marketing enterprises and sports organizations with revolutionary digital technologies like AI. Contact us to learn more about this technology or find the best AI solution for your company.

To know more about virtual advertising technology for your business, contact the ONPASSIVE team.

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