Google My Business or GMB is a free web tool that allows companies to manage how their business is visible to the audience on Google search results and enables them to update their profile details to enhance their appearance on Google search and maps. The profile details generally consist of a company’s name, location, operating hours, photos, and reviews or ratings given by customers.
As a result, Google My Business listing has become the most crucial thing on the internet for businesses today. Google search engine constantly works towards providing people with the most accurate results with a positive experience. Therefore, it relies on Google My Business listings to provide instant info regarding businesses to customers or clients.
In simple terms, GMB is similar to a virtual phonebook for your business and helps your potential customers to reach you on time. Whenever a client searches for your company or related terms, the search engine displays your business information making it easily accessible.
Although many businesses underestimate the power of Google My Business by just filling in the required information and leaving it, the tool is very useful to generate more engagement for your business just by the search query and provides organizations with a competitive advantage.
Businesses need a GMB listing in 2021 because:
- Most people learn or become familiar with local businesses on Google
- Maximum number of people use search engines to find out about any business
- Almost all customers use Google My Business listings to find contact details of a local business
- It is one of the best ways to increase your business visibility and online presence
Significant Benefits Of Having GMB Listing For Your Business
The following are a few top benefits of having a GMB listing for your business:
- Increases Your Business Visibility
Google My Business acts as a valuable tool for businesses as it helps to get global visibility to your organization. As Google is one of the largest search engines globally, having your business profile of GMB listings has become crucial more than ever, especially in the current competitive business world.
Without GMB, your business will definitely miss out on visibility to the audience as ninety percent of people find out about a local business through Google search engine. Therefore, having your profile updated on the list is a great way to prioritize the first page of local Google searches and Maps queries.
- Helps In Boosting Business Sales
As most people rely on Google Maps to locate a local business, having a GMB listing makes it easier and convenient for customers to find your business with a quick search on their mobile device.
Therefore, by simply creating a Google My Business listing and completing the verification steps, you will be easily accessible to your customers, which increases the chances of getting more sales, thereby boosting your brand’s sales.
- Provides First Impression About Your Business
Having a GMB page for your business helps customers understand that you’re a digitally savvy and modern business and cater to all your potential clients’ digital needs. It allows businesses to upload photos, videos of their stores, products, or services and helps to attract customers visually.
Therefore, the overall profile of your business on GMB helps to provide the audience with the first impression about your business.
- Helps Gain Customers Trust
Another significant benefit of getting your profile updated on GM listing is to gain customer trust. Having your located and personal details updated on the list increases your organization’s reputation, thereby helping customers to believe that your company is a trustworthy one.
As Google is a trustable environment that most users rely on, its verification process makes your business more credible.
- Helps Increase Your Traffic
Most businesses find it challenging to increase their website traffic and in-store visits. Although it is difficult to avoid the ups and downs in the traffic, having Google My Business listing is a great way to attract more traffic to your business.
In addition, it also helps boost in-store visits for your business as it makes customers think your business is credible when they find you on search engines. Therefore, your local listing will grow your traffic in more ways, both online and offline.
In addition, to make your business more credible and increase your visibility online, navigating the insights section of your business page will provide valuable insights about your customers, enabling businesses to modify their marketing strategies further to get better results.
As Google’s search results are becoming more and more intelligent with related questions, answer boxes, and even results appearing in the suggestion drop-down menu, having a GMB listing helps to boost your business growth more efficiently.
Therefore, businesses need to Sign-up for Google My Business as it is a small step that leads them towards a bright future with increased visibility. Although setting up the account is easy, businesses need to maintain and regularly update their profile to increase their credibility and gain customer trust.