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31 Jan 2022
6 Min read

Significant Impact of Voice Search on Digital Marketing and SEO

Voice search is undoubtedly dominating the search landscape in recent years. Many people find it useful because it allows them to speak into their devices instead of typing keywords into a search query to get answers.

The speech recognition of modern devices has also become highly complex and precise. Although voice search has been around for a while and isn’t an entirely new concept, the introduction of voice assistants like Amazon’s Alexa, Google Assistant, and Siri has marked a technological breakthrough in recent years.

What Exactly Is Voice Search?

Voice search is a voice recognition technology that allows users to conduct searches using their supported devices by speaking directly to them. Smartphones and computers, home assistant devices like Amazon’s Alexa, Microsoft’s Cortana, Apple’s Siri, Google Assistant, and others are among them.

Overall, Google voice searches have increased dramatically in recent years, making it essential to include voice search in your digital marketing strategy.

How Is Voice Search Changing the SEO & Digital Marketing Landscape?

The widespread adoption of voice search technology, which is changing how search marketing professionals optimize websites to rank for targeted keywords and queries, is one of the most significant developments impacting the world of digital marketing today.

The impact of voice-enabled technology on SEO is inevitable, given the growing trends and adoption rate of mobile searches. This means that businesses that rely on digital marketing solutions will either prosper or struggle, which is why understanding the impact of voice search is critical. Voice search can help SEO analysts, digital marketers, and business owners stay ahead of the competition, achieve marketing goals, and increase revenue.

Impact Of Voice Search On Search Engine Optimization 

The following are some of the ways voice search is changing the game of SEO:

  • Context and Language

For voice technology to be functional, it must be able to understand language. Users are encouraged to speak in a way that their voice-enabled tech device or platform can understand their query as a result of this need for comprehension. 

Unlike a browser search, which requires a user to type a fragment of two to three keywords, a voice search requires a user to follow certain syntax and grammar rules. This is why most voice searches use phrases or sentences that contain at least one complete thought.

  •  Search Engine Rankings

As previously stated, Google rewards valuable content with higher SERP rankings, and 75 per cent of voice search results appear in the top three spots, effectively making their way into featured snippets and rich answer boxes.

  •  Keyword Lengths 

Voice search allows users to combine more words to find what they’re looking for, resulting in much longer search queries than traditional browser searches. According to Backlinko, voice searches have an average of 29 words, indicating that long-tail keywords should be targeted. These search queries frequently bring users closer to the conversion stage of the buying process.

  •  Local Search

Voice-enabled technology’s impact on local search is undeniable. When users use voice search, they are three times more likely to be looking for something nearby. Moreover, nearly 60% of these users use voice search to find local businesses. This can help a company reach out to their target market.

Tips To Optimize Your Website For Voice Search With SEO Best Practices 

Consider incorporating the following tips into your digital marketing strategy once you get a clear understanding of voice search and how it can affect your SEO campaign:

  • Keywords: Use your keyword research tool to look up voice search keywords by plugging in your main keyword. Structure your long-tail keyword around natural language variations, which are more associated with voice search.
  • Content: Produce high-quality video content for specific aspects of the business, such as product reviews or instructional demos. Make sure the meta tags are optimized as well. This adds value to a search query, especially for practical needs such as how-tos.
  • Authorship and EAT: Become a subject matter expert in your niche and increase your domain authority, as Google values the quality of its results and prefers to show content from authoritative sites. 

Engaging and value-adding content, high-quality backlinks, organically grown social sharing, and a seamless user experience can all help you achieve this. This increases the likelihood of your content appearing in a voice search result.

The awareness of voice search and its potential to help businesses grow is an opportunity that no marketer or agency worth their salt can afford to pass up. 

Conclusion 

Voice search is undoubtedly more convenient, quicker, and straightforward, which is why it is becoming more popular with each passing year. It has an immeasurable impact on consumer behaviour, and digital marketers must be prepared for it in order to meet user expectations.

Many tech giants have already optimized their websites for voice search, and now is the time for modern businesses to keep a close eye on them while adopting new changes to promote business growth.

Implementation, and management, we are here to accelerate innovation and transform businesses. Contextual marketing is a modern marketing strategy to communicate the correct message to the ...

Tags: Technology Artificial Intelligence

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