social media and SEO -ONPASSIVE

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In this article, we will be learning and understanding five of the most crucial things to know about social media and SEO. Companies and agencies all over the world are trying to improve their SEO strategy, through social media and influence their search engine result pages. So let us take a look deeper look into understanding the 5 major tips to know about SEO & Social media.

What are the five things to consider about SEO and Social Media?

1. Your Search rank may or may not be boosted by Social links

Google and other search engines do not validate the authority of a social account, which can massively impact the search rank. In order to make sure that the links published on social media are credible, which indirectly influences the rank of the page as well. You need to understand that the number of social shares on Facebook and Pinterest is strong, as it can indirectly lead to traffic to your main website.

The number of backlinks to a page is an extremely important metric to consider as it could have something to do with the number of social shares.

Related: 10 Steps to Create the Perfect Social Media Plan!

2. Search Engines Rank Social Media Profiles

Your web page’s position in search engine listings may or may not be directly related to the number of social shares. However, your social profiles definitely influence all of the content on search results. The top results of the search listings influence search listings, especially in brand names.

3. Your Social Media Channels are Search Engines

People these days, don’t just use Google or Bing search engines, to use social media channels to exactly find what they’re looking for.  You need to understand that search engine optimization includes search which happens on social media search engines. Your company’s content distribution app depends on content marketing-related activities on social media. Brands can utilize beautiful visual content to their benefit in making their content more visible on Pinterest and Instagram, using hashtags and properly categorizing pins as well.

Companies and organizations can expand upon their concept of SEO to include search engines such as Google and Bing, and not just social search engines. Even when people are looking for your company profiles on social media, it is not easy to identify what the real deal is and marketers need to identify the official social profiles for their companies. This means deleting duplicate accounts and clearly labeling social accounts, so users can understand what purpose you are planning to serve.

Related: Artificial Intelligence to direct the Future of SEO

4. Even if it doesn’t work now, it doesn’t mean it won’t ever work:

Even though Google doesn’t necessarily showcase social signals it doesn’t necessarily impact the search rank. Social media doesn’t show any signs of being any less important to a brand or the online presence of a person as well. Search engines at least take into account signals of authority and value, and there is no reason for social signals which do not affect search rankings in the future. Smart brands will continue to build authority in key social channels especially in designing the SEO strategy.

5. Google is important, but don’t forget Bing:

Google may have back-tracked and changed its entire stance on the social signals and Bing needs to be open about using social media signals, to promote their business to the next level! Google may be the most important search engine but it’s still important to not forget that people still use Bing as their primary search engine.


In conclusion, these are the five major things that you need to know about social media and SEO. If your digital marketers in your company, don’t have a good understanding of these metrics then it can prove to be disastrous to your marketing strategy. SEO is an extremely important factor that you cannot simply disregard and it’s absolutely fundamental that you implement these metrics in improving your rankings.

In order to make sure that your business ranks on top of the search results pages, you need to make sure that you implement the right changes to your strategy. We hope you found this article informative, in understanding just how important these metrics are important for your business to rank!

Related: What is Local SEO? Artificial Intelligence In Local SEO