Social Media Collaboration: Tips and Tools for Effective Team Work

Social Media Collaboration

If you have more significant than just one person on your social team, you’ve already involved in lots of social media collaboration. And while teamwork can usually lead to new ideas and higher ROI, it can be difficult to pull that off effectively.

Social media collaboration can become very complex by remote work. How can you remain connected to your team when you’re not in the office together?

In this post, you’ll find the best tips and tools for flourishing social media collaboration. The goal is to improve your social media team’s productivity through effective teamwork.

Social media collaboration:

Step 1: Making sure successful social media collaboration on a virtual team is assigning roles. The final goal during this step is to make sure that:

  • Each social network has a balanced amount of coverage.
  • Someone is responsible for all tasks.
  • Someone is moderating outgoing messaging for brand consistency.
  • Each team member has a backup team member to take over their duties in the event of illness or vacation.
  • Team members have a balanced workload.

Step 2: Establish social media processes and guidelines

The next step is to build a process guide for your social media team. Your guide will cover how your team should manage particular situations.

Your process guide can grow as a training guide for new members of your social management team. It can also encourage one person to manage other person’s tasks while they are out sick or on vacation.

Here are a few examples of particular processes you want to outline, depending on your company’s needs.

Related: Effective Virtual Team Building Activities For Remote Teams Part-1

Social media campaigns and promotions

Not all social media promotions and campaigns look the same, but the process will. Plan the process for designing your campaigns, from developing content to recording success metrics.

Monthly analytics reporting

Assemble a list of which social media analytics reports to operate each month, depending on your company’s goals. Based on which social networks and tools you want to use, you may have various data sources. Create a template to compile the data and a list of who needs to collect the reports.

Sales inquiries

Plan the steps for engaging with a possible customer on every social network. Does your business have many sales representatives? It should incorporate any particular department or people who can be informed about a sales inquiry.

Customer service inquiries

The same works for customer service representatives. Do you have particular people to manage order tracking, replacements, repairs, returns, and other inquiries? Plan the actions for engaging with a customer service concern, including who can be included in the conversation.

Questions for the CEO

There can be one or more public figures in your company? Plan the process for how to reply to comments and questions that are intended for your c-suite executives.

Crisis management

Have you ever analyzed how your business would handle a crisis situation on social media? Plan the process to coordinate who would message question responses and official statements.

New social network review

Different social networks are arriving regularly. The question is, do they deserve your team’s time? Plan the process for evaluating a new social network’s potential for your company.

New social tool review

Like the latest social networks, new social media tools have to be assessed for their value versus price. Even if they are free tools, the learning curve for a tool is a time investment. Ensure it is worth for your social media team.

Along with your social media processes, you will want to have social media guidelines. These guidelines incorporate rules for your social media team.

Related: Effective Virtual Team Building Activities For Remote Teams Part-2

Best social media management tools:

Best Communication Tools

  • Workplace by Facebook
  • Slack
  • Skype

Best Project Management Tools

  • Trello
  • Zoho Projects

Best document and File sharing tools

  • Google Drive
  • Adobe Creative Cloud
  • Canva

Think about how professional and personal usage of social media meet at your company. If there are any likely conflicts, they should be addressed in your guidelines.

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All Comments

  • Susie McCrea Susie McCrea

    Excellent tips and information! Thank you!

    2 months ago | 23 April, 2020 11:03 am Reply

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