Without having a sound social media goal, it’s hard to track exactly how your business is performing and areas where you need to revamp to continue moving forward. Are you still struggling to define a solid social media strategy? You’re not alone. We’ve got you covered!
According to the marketing analysts at ONPASSIVE, 2 out of 5 marketers note that aligning their social media initiatives with their business objectives is the most challenging task!
We can understand why. Our analysts note that business priorities differ from one company to the other. As such, marketers must choose the metrics most relevant to their business objectives and track them regularly. In this latest article, we have shared super-actionable social media goals to help you get the best business outcome.
Actionable Social Media Goals Business Growth
Regardless of your business size, one thing is sure that you must have an active social media strategy. It requires you to know what you’re trying to achieve. Below, we have listed various fail-proof plans to help you maximize your returns from social media.
Increase Brand Awareness
Recent studies reveal that increasing brand awareness is one of the top priorities of marketers behind using social media. It happens because most people spend two to three hours daily on social media.
So, there’s no doubt that social media is the best medium to grab customers’ attention.
Social media has also enabled small businesses to compete with large enterprises and build a presence in the online world.
To measure brand awareness on social media, you can use metrics such as:
- Brand mentions
- Total shares
- Post reach
- Virality rate
- Amplification rate
Nowadays, mostly all social media platforms provide analytics access. It eventually helps users to track brand awareness and the progress of social media campaigns.
Generate More Website Traffic
On step further from increasing brand awareness is driving traffic to the site. Social media for business helps drive traffic to the website.
Critical metrics related to measuring traffic includes:
- Visitors coming from social media
- Overall traffic from social media to website
- Quality of traffic from social media
- Total clicks on social media
Google Analytics is popularly used by marketers to track website traffic from social media channels. Apart from Google Analytics, there are various other AI-powered tools to track your social media channels’ performance.
Get More Leads
Although lead generation is a long sales process, social media can help marketers to get potential customers on the path to eventually buying. The way here is essentially your sales funnel. Social media for business helps marketing professionals to gain valuable customers to the top of the sales funnel.
Some of the possible metrics to track lead generation includes:
- Leads achieved through social media.
- Total downloads of gated content on social channels
- Participants in social media contests
- Total clicks on lead generation posts
- Overall conversions from social media channels
While conversion does not guarantee purchase, every translation has real, measurable value for the company.
Increase Revenue Generation
While traditional social media strategies do not ensure high conversion and sales, paid social media campaigns can help brands to boost sales. Facebook ad is becoming popular these days among B2C business. On the other hand, LinkedIn ads are standard among B2B companies.
These metrics will help you measure your revenue growth through social media channels:
- New sign-ups
- Revenue generated from social media platforms
- Revenue from paid ads
Again, you can use AI-powered applications to measure the performance of your paid campaigns and initiatives. Various tools can help you accurately measure the performance of individual actions and identify areas of improvement.
Build a community around your business
Over these years, the number of closed communities is on the rise. To avoid being left behind, you must focus on building a community around your business.
Building a strong community means you’re already having the right set of audiences interested in your company’s products and services. That’s already a huge asset for your business, small or large.
Key metrics to track include:
- audience growth rate
- engagement rate
- click-through rate
- bounce rate
- conversation rate
- net promoter score
- comment conversation score
Staying Ahead of the Curve with Robust Social Media Goals
If you have not started with social media yet, start right away. In today’s digital era, having a solid social media strategy is not an option but a necessity for businesses across different sectors of the economy.
Hopefully, the strategies mentioned above will guide you throughout your digital transformation journey.