20 Nov 2022| ONPASSIVE
Startup Branding in 2020: Key Trends You Must be Aware Of
Are you still trying your luck in startup branding attempts? If yes, it’s undoubtedly time for you to consider reconstructing your branding ideas. Customers are now attracted towards interactivity, personalization, and abstract design. As time moves forward, start-ups must modernize branding according to the audience’s preference. To create brand-loyal followers, you’ll need to portray your brand in a visually compelling way.
However, it is not easier to predict what is changing in branding’s complex and intricate world. Here, we have consolidated some start-up branding trends that have found immense success.
#1: Interactivity Makes Content Engaging
Today, customers demand high tech-based interactive user experiences from businesses of all sizes. Interactive user experiences mean to have some level of interaction with audiences, both online and offline. How can brands achieve this? Well, this is where virtual and augmented reality lets audiences interact with their favorite brands in the most advanced high-tech ways.
Additionally, art and illustrations have emerged as one of the significant startup branding trends over these years as they can inform and delight audiences. Whether it is the animation in marketing videos or partnerships with artists for new product lines or illustrations for websites, images have emerged as a compelling startup branding trends in 2020. As such, start-ups realize the power of drawing to a great extent.
#2: Minimalism Makes Sense
Minimalism is another startup branding trend gaining popularity these days. Minimalism is a combination of subtle design and clear intentions that come collectively to produce a precise yet accessible format. Minimalism, one of the best startup branding trends, is ideal for mobile-first communications as it enhances the experience across devices.
Apart from being top startup branding trends, minimalism makes sense. Wondering how? It’s the fact that there is no point in crowding your design with unnecessary bevels and hues, as it will only confuse your audiences. Top brands have already started incorporating minimalism in their branding strategies. So, adopting minimalism is not only an option but a requirement for small and medium-sized enterprises to outperform their competitors.
#3: Highly Appealing Personalized Experiences
In today’s digital era, consumer to consumer (C2C) business model is on the rise. As such, brands will need to revamp their traditional communication strategies and explore new ways to interact with audiences. As such, personalization is one of the significant startup branding trends popular these days.
Recent market studies reveal that majority of millennials prefer brands that are more personal and humanized. Organizations that emphasize personalized experiences are also extremely appealing to modern audiences. Therefore, organizations can encourage brand loyalty and personal connections within their user base by showing how they have engaged with their brand on an individual level.
#4: Attractive Brand Naming is a Plus
In today’s hyper-competitive marketplace, great products or innovative new services can no longer help startup branding. To stand ahead of the competition, start-ups must focus on establishing a compelling brand image. So, how do you do that? Setting a noticeable brand name is the first step towards building brand awareness.
While it may sound simple, a brand name can easily make or break your brand in your audience’s eyes. So, thorough research must be done before finalizing a brand name. Select a reliable brand name despite its simplicity. Besides, consider carrying out audience research to ensure your brand name attracts customers instead of alienating them.
#5: Give Your Brand the Personal Touch
The digital age has ushered seamless connectivity, putting personalized communications at the forefront of branding. Advanced technologies and automation tools have made personalization easier for businesses of all sizes. Recent studies show that personalization has a massive impact on customers’ purchasing decisions. As such, marketers will need to revamp their traditional branding strategies and incorporate that personal touch in branding. It eventually helps marketers to improve conversion and drive profits.
#6: Appealing to Millennial Taste
Nowadays, millennials are winning buying power and more decision-making power. As such, brands must revamp their branding strategies to appeal to millennial tastes.
Besides, it’s being noted that millennials are known to be more politically driven than baby boomers and that they buy from brands that appeal to their moral standards. As such, brands must keep pace with these branding trends to efficiently connect with young buyers.
Although brands are putting enough effort into staying connected with audiences, they must be on a par with evolving branding trends in the market. Indeed, the branding trends mentioned above will help you enhance brand awareness and customer loyalty. If you are still using traditional branding strategies, consider these above-mentioned branding trends while revamping your strategy.
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