Starting a Business was very difficult before the advent of the internet. Earlier, building a business was a long process. Coming up with a product idea and creating or sourcing products was a long process for entrepreneurs to tackle.
With the current era of technology, online business is booming and building an E-commerce website for your small business is the right way to grow in the highly competitive market.
While strengthening your business reputation, building an E-commerce website will help expand your brand nationally and internationally by growing your professional network.
Building an E-commerce website for your small business
An online store or E-commerce website for your business can be easily created with the right tools available and can potentially be built very quickly. Choosing to sell your products online is the right solution, especially in the present pandemic situation.
Here is a step-by-step guide on how to build an E-commerce Website for your business:
- Choose the Right Platform
The first step in the journey towards building an E-commerce website is to choose the right e-commerce website builder or E-commerce platform. Before choosing the platform, you must understand your business, its priorities and goals.
This will help you to choose the website builder whose functionality suits your business. Open-source, SaaS, Headless Commerce are the most common types of website builders. Web hosting is where your store your data. It has off-site hosting like cloud or On-premise hosting owned by a business.
Shopify, Big Commerce, Woo-Commerce and Wix are some of the most popular e-commerce platforms where you can launch your dream business.
- Customize Your Online Shop
The next step is to provide a unified look to your website. A website reflects your brand. Users leave websites quickly if they don’t find what they want. User dwell time depends upon how efficient, effective and user-friendly your website is.
Hence, choose the appropriate template and themes for your website homepage. E-commerce platforms will have pre-built templates and themes that can be customized with your own texts, images, slide shows and videos based on your E-commerce website vision.
- Domain Name
A domain name provides visibility for a brand. People search your website by typing the domain name in their internet search engine. Hence, select a domain name that is easy to remember, without any creative spelling and stands out from the crowd. It is always better to buy a domain name that can be used as a brand name also.
For example, Amazon is a domain name, but it also the brand name. You can buy a domain name directly through an E-commerce platform or through a domain name provider. GoDaddy, Namecheap and 123-Reg are some of the popular domain name providers.
- Add Your Products
The next step in building a website is to add your products. You can navigate to the store products section of your dashboard, then click the new product option, which will enable you to name the product, set price and add it to a collection along with a product description.
Product images and videos can also be added to this section for a better display of products. Product size and color choice options can also be updated in this section, enabling customers to choose their size and desired color easily.
- Sort Out Order Packaging and Shipping
For a product to be sent out to customers, it needs to be packed and shipped appropriately. You should always think about the packaging sizes you need for your products and choose to add labels with your brand logo or go for eco-friendly packaging.
Try getting different sample packages from suppliers and choose the best one that suits your products. Once the packaging is done, it’s time to choose a shipping provider among various available options. Each shipping provider comes with different policies and price tags, so be careful in choosing the suitable shipping method.
- Set up Payment Gateway
Before you get paid for your products by customers, you need to set up all accepted payment methods on your website, allowing customers to choose the payment method according to their convenience. Amazon pay, Paypal, Google pay, Phonepe are some of the popular payment gateways that are available on almost all E-commerce websites
- Publish and Promote your Website
The final step in building an E-commerce website is to hit the publish button on the website to make it live and allow your customers to visit it and purchase from your E-commerce platform. Once the website is published, marketing is essential to inform your potential customers and attract new customers.
You can promote your website in many ways, including social media promotions, business cards, email marketing campaign or sharing in your local community along with regular TV and radio advertising.
Building a successful E-commerce website for your business is about improving customer relations. Businesses need to be open and transparent about product costs, shipping policy, return policy and any other issues that apply to your business. By an excellent customer service related to an E-commerce website, businesses can be able to build consumers trust and loyalty.
With an increasing number of customers turning to online shopping, small businesses need to build an E-commerce website and sell their products and services online. In order to continue serving loyal customers and expand your business’s reach to a broader audience, an E-commerce website is the best solution.
Therefore, building an E-commerce website and promoting an online store continues to be a crucial part of business for long term success and future growth