Webinars are video presentations, lectures or workshops that are hosted online by the companies through webinar software. Webinars are hosted by businesses to establish a relationship with the leads and inform them about how the company’s products or services can improve their life.
Many business experts consider webinars as one of the most effective ways to increase brand awareness. Webinars are also known as web seminars and are highly interactive, so most companies use them for authority building and relationship building with customers.
What are Webinar Emails?
Webinar emails refer to the emails sent by businesses to their subscribers to invite them for an upcoming webinar. However, before crafting the webinar emails, the organizations need to keep the audience and the email template in mind.
Although it is effortless to organize a webinar compared to physical seminars, webinar email promotion plays a crucial role in encouraging people to participate.
Before organizing the webinar, promoting it the right way is most crucial for businesses. Emails are usually the primary channels for promoting webinars. Webinar emails need to be sent to the company’s subscriber list throughout the webinar journey, from the initial sign-up phase to the pre-and post-webinar reminders and anything in between.
Step-by-Step Guide to Promote your Webinar Emails
The following is a step-by-step guide for the email marketing process to promote your webinar emails to your subscriber list:
Ø Optimize the Name and Subject
The name and subject line of your webinar email are two significant elements that are viewed by the reader or subscriber of your email list before opening it. Therefore, your email’s name and the subject line needs to be optimized and crafted well before sending the emails.
Few tips to include a clear subject line for your webinar email include:
- Keeping the subject line concise and straightforward and limiting It up to fifty characters
- Avoiding words that trigger spam filters
- Use benefit-based language to let the reader understand your email is of some value to them
- Highlight the pain points of the subscribers with a solution from your brand
- Lead with an action word
Writing compelling subject lines for your webinar emails is crucial to grab the attention of potentials leads and customers.
Ø Include The Basic Information
The next step of webinar email marketing is to include basic information about your webinar in the emails. Subscribers need to be aware of basic details such as:
- Date and time of the webinar
- The topic or title of the webinar
- Link to the registration page
Although many businesses use follow-up promotional emails, it is crucial to add the essential information in the primary email to look professional and prepared.
Ø Include Social Proof and Testimonials
Testimonials can bring trust and credibility to your subscribers. They bring in the sense of emotional connection in the subscribers as most people are emotionally connected. Testimonials are another form of social proof that lets subscribers understand how other people who already attended your previous webinars are satisfied.
Promoting your upcoming webinar by including a testimonial of your previous webinar in your promotional webinar email is a great way to attract subscribers.
Ø Impress with the Excerpts from your Webinar
Organizations need to be ready with the webinar presentation before promoting them. Therefore, excerpts from the webinar can be used as a teaser in webinar emails to attract subscribers and lead your webinar.
Companies can include slides with impactful information in the body of the email in context to the webinar, which enables your subscribers to understand that your webinar is of some value to them.
Ø Insert the CTA Button
Every email sent to subscribers should include a clear call-to-action button to encourage them to take the next step. However, companies need to ensure that the CTA button stands out from the rest of the text and should be action-oriented.
Unique colours can be used to make it more straightforward for the users to understand the CTA. However, it is essential to keep in mind not to include multiple call-to-action buttons.
Ø Set up Automation for your Emails
Companies can now schedule their emails for the promotion of their email marketing. For example, there are two sets of automation emails for webinar promotions. The first series includes encouraging existing subscribers to sign up for your webinar by expressing the benefits of attending the webinar.
In contrast, the second series of webinar emails can be automated to send confirmation and reminder emails for those who have already registered for your webinar.
Companies need to follow the steps mentioned above to get higher click-through rates and opening rate for their webinar emails and be successful in their webinar email marketing.
A webinar email marketing of any company needs proper planning and strategies. Therefore, businesses need to send emails as part of their webinar email promotions to increase their brand image and communicate their value to the subscribers.
However, companies need to keep their webinar emails short, simple by highlighting the value and essential information of the webinar.