What Is Strategic Agility And How Is It Important For Digital Marketing?

An organization’s strategic agility refers to its capacity to recognize internal and external changes in the business environment in which they operate. 

Strategic agility entails maintaining competitiveness by spotting opportunities and seizing them, spotting prospective dangers, and neutralizing or preventing them from happening in the first place. Strategic agility will enable CEOs to quickly execute new ideas and anticipate market changes that may be advantageous or detrimental to their companies.

What Does Agility in Strategy Look Like?

Being strategically agile involves being a trailblazer or a quick follower when developing new services, products, and offerings for clients and customers, whether they are internal or external. Strategically agile leaders can spot changes before competitors, or up-and-coming players do. They can maintain the business’s development and profitability because of this. 

Agile leaders must actively produce and create opportunities and keep an eye out for and identify emerging ones. They are also bold and willing to make large bets, take calculated risks, seize opportunities, and actively influence the future. Volatility, uncertainty, complexity, and ambiguity are all issues that agile leaders prepare for and handle.

Every organization experiences phases during which it is agile, quick, and strategic about maximizing its assets and weaknesses. But when market circumstances or leaders shift, some businesses are caught off guard and wind up losing market share, seeing their margins contract, and perhaps going out of business.

Principles to Build Your Company’s Strategic Agility

Before continuing, it’s critical to comprehend some of the most practical strategies to implement strategic agility and systematic innovation in your firm. Also, systematic innovation and strategic agility are beneficial tools, but they both demand careful planning that takes time and effort.

To assist firms in taking proactive steps to benefit from disruption, the following concepts serve as a guide:

Put speed ahead of perfection

The corporation now has the chance to operate more quickly than usual. Because as long as there is a crisis that affects the organization, opportunities will constantly come and go. As a result, the business must decide on a plan more quickly. This technique should be considered if the organization is in a crisis situation to get through this crucial condition.

The corporation must take a significant risk by putting the quality and perfection of the desired results on hold. The business will face intense pressure to value practicality over accuracy. 

However, there are risks associated with every choice. The road that must be taken is the choice that your firm must make. Keep consistency and comprehend your chosen aim—overall analysis to achieve the best outcomes.

Place More Emphasis On Learning Than On Blaming

Making decisions won’t be too distant from right and wrong. It is impossible to say that the plan, in whatever form it takes, will be ultimately successful. However, it can fall short in the face of a crisis. The business made a sensible choice to learn from its mistakes rather than place blame.

There will always be some strategies that fail; thus, the success rate can never be 100 percent. The organization must have forgotten to select a practical approach. Learning from mistakes and correcting them the next day will be rewarded if accomplished well. If the organization continuously learns from its current crises and addresses issues, it will always succeed.

Give Diversification And Efficient Slack Top Priority 

The corporation will favor the best action to preserve the business in urgent situations. However, regardless of how practical the approach is, it is different if the corporation is overly aggressive or if the organization lacks diversification or emphasis. If the corporation doesn’t pick its system carefully, this could be detrimental to the business.

Different businesses can change their behavior patterns through diversification and become less reliant on a single product or approach. The necessary accuracy is required to choose the best course of action in a crisis. Understanding the marketplace will be the company’s goal to emerge from the problem.


Many scholars and analysts view strategic agility as a novel, recently created management paradigm that contemporary firms have chosen to stand out and beat rivals amid unstable and uncertain external conditions.

Strategic agility offers a viable way to harness non-linear scientific and technological breakthroughs to take advantage of both the disruption in consumer sentiment and consumer behavior and the breakdown in supply chains in a competitive environment that is marked by acute turbulence and constant shocks, as is the case in the current COVID-19 environment.