SaaS (Software as a Service) businesses have been witnessing exponential growth over these years and are expected to continue in the coming years. However, SaaS businesses are not entirely free of challenges.
Companies in the SaaS businesses face difficulties in standing out from the competition. This is where the power of social media marketing comes into play.
Social media for SaaS business has never been accessible. Most of the SaaS products are challenging to advertise on various social media channels. As such, marketers will need to use unique tactics to market SaaS products.
Here, our marketing experts have outlined some social media strategies for SaaS businesses that work.
Why Social Media for SaaS Business?
Do you think social media for SaaS business will have a positive impact? Well, we say yes. In fact, there are various reasons why SaaS businesses must consider investing in social media.
It is a fact that two out of five people are definitely on social media. So, you may get left behind if you ignore social media for SaaS business marketing.
Also, social media allows for one-to-one communications. In addition to this, social media is an excellent source of reliable data.
With social media, you can identify how users react with your ads, how many users leave positive comments, how influencers are engaging with your brand, and much more.
SaaS Social Media Strategies
#1: Prepare before you hit the market
Initially, you need to understand the needs and requirements of your target audiences. Then identify how your product will benefit the target audiences.
Always start small. Do not target too many audiences at the start. Segment your audiences into different groups based on their characteristics and needs.
Select one to three segments to target and devise strategies for them. Google Analytics can help you understand your audiences’ interests and preferences better.
#2: Create high-quality content and visuals
Before starting your social media campaign, focus on creating high-quality content and graphics. Videos and high-quality content will bring more traffic and drive sales.
Don’t give over-rated promises to audiences, but try to make the product as appealing as possible. Hiring good writers can help you create engaging content and video scripts. Also, the graphics team can help you create clickable graphics and videos.
Lastly, leverage other forms of media such as eBooks, infographics, and much more to give an extra dimension to your social campaigns.
#3: Launch the social media campaign
When everything is set, get the campaign rolling. Choose the best social media channel and pay close attention to that.
Also, finalize the demographic and devices you have to show your ads. Make sure that your ads are mobile optimizes as nearly 60% of target customers use mobiles to check social media.
Check the progress in your social media campaign regularly. This will help you revamp your social media for SaaS business and gain huge benefits.
#4: Have a clear brand voice
Every business must have a unique brand voice to stand out from the competition. You must have noted that leading companies revamp their marketing strategies regularly.
It would be best to revisit your social media strategies while sticking to a unique brand voice. There is always scope for changes in social media. Also, you can try different ideas for different campaigns and check their results.
#5: Collaborate with influencers
It is noted that SaaS businesses that have collaborated with social influencers have achieved tangible results. Initially, identify the top influencers your target audiences follow and partner with them.
Secondly, build a collaborative relationship with your influencers by letting them know your precise goals and objectives. Thirdly, make influencers your brand ambassadors and trust on influencers’ judgments.
#6: Go social with customer support
While going social, ensure that you address all the customer queries received on social channels regularly. Today, customers expect replies to their queries instantly. So, you can try using virtual assistants to ensure timely communication.
Also, leverage AI-powered chatbots to send automated responses to customers. This will eventually help enhance customer satisfaction and experience with your brand.
Moreover, you may create social groups and communities. This will help audiences to post queries and receive instant replies. Also, users can get to know others’ experience of using SaaS products and make final purchase decisions.
For a SaaS product, you must always keep the campaign rolling, unless a new or updated version is released. So, measure the performance of your campaign and make changes wherever needed.
It’s not challenging to market your SaaS product. You will have to follow a streamlined process and track the performance of your social campaigns regularly.
By doing so, you can make the changes required and eventually drive sales and conversions.