The COVID-19 quarantine has been a curious time for all of us to be a part of. Its impact can be felt not just throughout the country, but all over the world. Businesses are failing or have been sold out by entrepreneurs, as they fear that they cannot overcome it. Millions of people have been terminated due to the Pandemic that has increased unemployment by ten-fold.
As a small-scale businessman, you must always strive to ensure that you are providing the optimum results for your customers by solving all of these issues in real-time. It must be most relevant to social media. All of your views and opinions are visible publicly.
As a brand owner, you may feel that now is not the time to open up marketing campaigns, especially for your outreach program. However, this is not true at all, as the time to act is now! The numbers speak for themselves as more than 20 per cent of consumers switch their brands within three months. Meanwhile, 75 per cent of brands have already adapted to the current trends that we live in.
Repeating yourself is not a bad idea:
It is incredibly vital that you create a sense of urgency among your readers and target audience. It is an excellent tool that can help keep all of your most loyal customers by providing them with the right opportunity. Even though you want to connect with customers at this very moment, it will be useful for you to reach out and tap into the correct opportunity that is most suitable for you and your business.
Apart from all the problems mentioned above, another significant point of contention is brands trying to fight for the consumers’ limited attention span. You can take this as a point to evaluate all of your brand goals, and understand just how to capture the short attention spans of your customers, whenever you get it in front of people but do not do it on a repetitive basis unless you are doing it on a frequent and repetitive manner.
We are staying relevant consistently, now more than ever!
It is always important to keep improving your email frequency to once per week and can help you increase your social posting reach as well. Staying relevant in the modern era means staying correct and applicable in finding how to be more customer-centric with your approach. However, not every business is suitable or created to sustain the relevancy model.
Thus, it is essential to not just become relevant on social media but to maintain your relevancy by going viral and trending more often and frequently. By establishing your consistency in the market, you are branding your business as a significant entity in whichever domain you are trying to dominate!
Encouraging greater collaboration with customers:
Collaboration is an incredibly important strategy that can help you know your brand better and understand who cares about them. Now, is the correct time and opportunity to figure out how your brand can help out and understand just what you have to offer to the world? All of your customers want to see what you’re doing at all times.
Fashion brands have successfully transitioned from stitching and sewing face masks, particularly during the significant PPE shortage crisis. Other examples of adapting to overcoming challenges were when fast-food CEOs gave up all of their salaries to pay their employees’ wages.
Wrapping up:
Your customers always need to see that reassurance from your side, that you are with them through the toughest of times, and that you’re willing to help. Thus, collaborations have been an excellent method of doing things in the same spectrum as mental health awareness, children’s education, and supporting healthcare workers since March
When you consider collaborations between a brand and an influencer, now is the perfect time to pursue that goal. You can also get creative, as there are millions of ways to be a tremendous positive force right now in the market.
Keeping your customers happy in the long term is the name of the game. You must always strive to embrace repetition, relevance, and collaborations! It will help you slowly nurture, build, and grow a network of clients who are grateful for your service and have the warmest of regards for you and your business.
Andreus Aird
4 years ago