In a progressively digitized world, innovation in the field of technology is inevitable. It has become vital for all the industries to stay updated with the emerging developments while thoroughly analyzing which of these are well-suited for their particular endeavors.
While there are numerous advanced technologies on the rise, including Blockchain, Augment Reality (AR), Virtual Reality (VR), Robotic Process Automation (RPA ), and IoT, Artificial Intelligence (AI) is proving to be the origin of most remarkable advancements embossed on the leader boards.
Many organizations are experimenting with emerging technologies for consumer and enterprise use and are also trying to bring innovation in their marketing efforts.
The main focus in 2020 and beyond will be to establish a more intelligent business through digital transformation, cybersecurity, and dynamics powered by the data.
Dynamic Transformation of Marketing Technology
Years from now, we’ll still embrace the core elements of campaigns, though the way we approach the shift. We’ll keep wondering who, what, where, when, and how. So we are still going to be assessing what happened.
Yet, significant changes will occur. AI can check countless combinations of variables over time and optimize the selling experience for every person.
Powered by this technology, marketers are moving from mass promotions for large audiences to hyper-individualized promotions created with the help of plug-and-play micro-content.
Let’s explore how emerging tech trends will redefine the elements of marketing:
Cross-channel Engagement
Marketers now rank the opportunities to achieve consumers as both their top priority and their top challenge in cross-channel, real-time conversations.
Cross-channel marketing is not a modern phenomenon, but it is still elusive. Indeed, the study shows that only 28 percent of marketers are fully pleased with their ability to reach consumers on a scale across channels.
Enabling technology-driven collaboration between marketing technology and business teams makes it easy for businesses to deliver on this scale and be a critical competitive differentiator in the next few years.
Personalization with the Blend of AI and Trust
Personalization has become a top priority now more than ever. According to recent research, 29% of marketers now claim that their businesses have embraced artificial intelligence.
The number one AI use case blooming in marketing technology is the personalization of the overall consumer journey. Customers are more likely to trust businesses if they can personalize their experience to the full.
As AI use cases grow in 2020, we expect that marketers will need to continue adjusting to the dual demands of consumers for more personalized, meaningful communication and greater accountability and control over how their data are used.
Advanced Augmented Analytics for Smarter Decision Making
Organizations need to keep uncovering insights that are hidden in their data to survive. Over the last two decades, BI and related analytics have changed and will continue to allow companies to do so.
AI-ML and NLP will play a significant role in the next wave of augmented analytics.
Thus, businesses will be immersed in machine learning and interfaced with NLP to advance the entire life cycle of analytics-intelligent data exploration and personalized and shareable insights across the ecosystem to boost marketing technology.
Enhanced Creativity in Marketing
AI already has an outstanding portfolio of creative examples over the past few years. Disruptions in AI technology has allowed machines to compose music, draw pictures, play board games, and even create human-like faces with accurate figures.
One of the most attractive features of AI is its ability to take on tedious campaign activities, such as crunching numbers of results, so that people can focus on more strategic and creative tasks.
In the future, human marketers will give up on time-consuming activities, freeing people time to do what they are best at being imaginative.
Scientific developments likewise help businesses grow into the digital world. Companies are transforming these innovations from material sciences to genomic editing into strategic advantages faster than ever before.
Eventually, businesses are finding new ways of integrating emerging technology into the existing market. This helps to ground these developments and to open doors for new business solutions.
