Congratulations, you have reached the end of our influencer marketing campaign series. In this series, you have learnt about many different aspects about influencer marketing campaigns.
Let’s take a quick recap about all these different aspects.
What is the exact definition of influencer marketing?
It is a hybrid of new and old marketing tools and combines traditional celebrity endorsement and is utilized in modern day marketing campaigns. The biggest difference between celebrity endorsements done in the past and influencer marketing is the collaboration between influencers and brands.
What are the major steps that you should include in influencer marketing campaigns?
Developing a plan is quintessential in making sure that your influencer campaign is executed to fruition. Some of the major steps that should be included in your strategy are:
- KPI’s and success measuring tools
The discovery step is the next part of the plan and it is the initial process of helping you find the perfect influencers for your marketing campaigns. It can be a time consuming and tedious process, but if you utilize a proper tool then discovering influencers is easy as it can be!
Once you have shortlisted your candidate for your influencer marketing campaign, it is important to reach out and begin a conversation with your influencers. In this step, you communicate your goals and brand vision, that you hope to achieve!
In this step of your influencer marketing, where you start discussing strategies on the best way to collaborate with one another. It is a good idea to discuss about the different things you hope to accomplish such as timelines, KPIs, timelines etc.
5. Campaign Support:
In this step you have understood about the collaborative nature between a brand and its influencers. You must be able to provide support to your influencers in case they need it, to execute their campaign to fruition.
In this step, you can monitor how to interact with influencers and making sure that the campaign is optimized. This ensures that you are meeting all the goals of your business.
7. Reporting & ROI Analysis:
Reporting & ROI analysis is important, as you can monitor how your campaign is running. By reporting and ROI, you can understand on any shortcomings of your campaigns such as:
- Website traffic
- Sales data
- Social media growth
- Sources of referral
- Insights from influencers
So there you go! This is a step by step guide to understanding influencer marketing. We wish you the best of luck in the future for these campaigns.