Marketing experts know that drafting a good marketing strategy and making a marketing budget for reaching out target customers and boosting business can usually be an exercise in futility. There are thousands of established marketing strategies, serving the purpose of connecting businesses to customers and boosting sales. But when a business’s proven marketing plans fail, dry strategies can’t help it in achieving its goal. It’s important to classify what will work for you in practice and what works in theory.
With that in mind, here are some common marketing problems and practical solutions to help marketers solve them.
Focusing On the Wrong Audience
This is one of the most common problems faced by businesses especially in digital marketing. And it is the most important part of the process as your marketing starts with your audience. After all, how can you connect with your potential customers if you don’t know who they are? The preparing of a persona is a repetitive subject, given the frequency in which we talk about it. Consider developing a persona before you start your digital or physical marketing initiatives. Knowing your persona enables you to:
- Be more confident when targeting your ads
- Improve your copy
- Target organic content that builds interest
- Improve the nurturing of your leads through email marketing campaigns
Marketing Spends Are Too High But Customer Reach is Low
If you are investing too much money into physical and online advertising and unable to reap the rewards, you may consider other ways of marketing which are less expensive and more effective like promotion on social media and word-of-mouth advertising as solution. With the help of word-of-mouth advertising, you can increase your reach to customers by highlighting your products and services on social media or review sites or by connecting with them through videos, blogs posts and articles.
Website Ranking Low on Search Engines
In an era where businesses are all competing to obtain more eyeballs online, your website’s rank on search engines can be the difference between success and uncertainty. That’s where SEO (search engine optimization comes in. SEO allows search engines to find and rank your website based on the keywords you use in your content. A comprehensive SEO strategy, content strategy and effective execution can take your site from the bottom of the search result page to the top. So, make SEO a part of your digital marketing efforts.
Need More Outreach with Less Manpower
If you have a small marketing team that is not sufficient for interacting with your targeted audience, then outbound marketing strategies could help you get the word out. Outbound marketing includes reaching out to consumers directly or via targeted campaigns. Some of the most effective and inexpensive forms of outbound marketing are direct mailers and emails, television/web commercials, and paid advertising. Try to mix your inbound and outbound marketing strategies to fit your staff and needs.
Effectively addressing these common marketing challenges will help you have a positive impact on your overall business as well as attract more customers. With a focus on marketing strategy and results, your team can become more efficient and can achieve more with less.