Customer Relationship Management (CRM) plays a vital role in your digital marketing strategy. As a leader in digital marketing solutions, you understand that your company’s success lies in its ability to communicate with and connect with its customers on an emotional level. You want them to feel good about purchasing your product or service. CRM will help you do just that.
It is essential to understand customer relationship management (CRM) and how it can benefit your company. CRM is the central powerhouse that creates a stable base for your digital marketing initiative. CRM comprises five core elements: customer support, marketing, sales, information technology and research & development. If any one of these areas is suffering, then the entire strategy fails. CRM will help you overcome any challenges or inadequacies you may face in any of these key areas.
If you are one of the many digital marketers struggling with customer relationship management software, you are not alone. The industry is saturated with CRM solutions, and many digital marketers have spent years learning how to use CRM software effectively. However, the learning curve can be accelerated with the proper training.
Following are the key CRM applications in digital marketing:
1. Build customer loyalty and engagement
Customers are the lifeblood of your company. CRM applications will help you build customer loyalty and engagement. CRM can integrate your marketing, sales and customer support departments all under one platform so that everyone is unified. The essential advantage of having CRM integrated is that you have a single point of communication for all of your team members.
2. Increase traffic to your website
CRM software allows marketers to quickly analyze the performance of their marketing campaigns and implement ways to improve them. In fact, a CRM application can significantly increase traffic to your website. As a matter of fact, Google and Microsoft have announced plans to offer CRM software to their users. This means more opportunities to increase conversions, better tracking and more ability to measure results.
3. Automate your customer service
There are many CRM solutions available. You can choose to use a free hosted solution or buy CRM software yourself. Most CRM software provides basics such as follow up, email and contact management, but some go further and provide additional features such as sales, customer service and even analytics. Use CRM solutions to automate your customer service and follow up campaigns to increase customer satisfaction and boost sales.
4. Import and organize customer data
Many companies use customer data acquired using a CRM tool to build and evaluate advertising campaigns. Because of this, it’s important that your CRM tool can import and organize customer data, so you can quickly evaluate how effective your marketing efforts are. CRM tools are also essential for managing the workflow of your CRM department. It is crucial in efficiently running your company’s CRM departments.
CRM isn’t a one size fits all solution. When planning your digital marketing strategy, you must first determine what type of relationship you wish to establish with your customers. Do you want to simply gather contact information or create stronger customer relationships? Once you know where your goals are, you can decide which CRM solutions best fit your needs.
O-Desk ( erstwhile O-Lead ) from ONPASSIVE can be a great choice to have an intuitive and scalable CRM application. This AI-powered CRM tool helps you get the trends analysis of your business. Besides that, it presents intelligent ways to contact and engage with your customers.