Artificial intelligence is one of the booming marketing trends. Artificial intelligence for marketing helps businesses position their products, gather customer data, and improve future offerings. As such, most marketers harness the power of AI technology for customer profiling, churn prediction, content recommendation, and executing marketing campaigns.
AI technology has marked its presence across all industries, from traditional retail to automotive to luxury goods. Artificial intelligence aids businesses in reducing human interventions and executing mundane tasks effortlessly. Let’s have a deep dive into the various applications of artificial intelligence for marketing.
Critical Applications of Artificial Intelligence for Marketing
#1: AI for Content Curation
It’s a fact that AI can’t write a lead-focused blog or interesting comments, but there are many areas where AI-generated content can be helpful. With the right algorithms, AI technology can gather datasets and structure the ‘human-sounding’ article. Artificial intelligence for marketing aids in creating quarterly reports and in content curation. Besides, artificial intelligence for marketing allows business leaders to better engage visitors to their site by displaying content resonating with their preferences.
#2: Voice Search
You may have already heard about voice search. It is another AI technology that is gaining immense popularity these days. There’s no doubt that voice search will change the future of marketing and transform the way we search online. Consequently, businesses will need to keep pace with the latest voice search trends to gain a strategic advantage.
#3: Programmatic Media Buying
With programmatic advertising, businesses can effectively target ads at the most relevant customers. AI technology enables marketers to automatically engage prospects with ads personalized for them, automate individualized campaigns at scale, and customize ads for marketing objectives.
#4: Propensity Modeling
Artificial intelligence for marketing helps in propensity modeling. Have you ever heard about propensity modeling? Propensity modeling enables marketers to recognize audiences likely to respond to an offer or likely to churn. Artificial intelligence for marketing also allows entrepreneurs to drive greater personalization and better business outcomes. By understanding visitor’s engagement points, marketers can plan their strategies accordingly. Also, AI technology allows business leaders to target valuable customers with personalized products, services, messages, and offers.
#5: Predictive Analytics
AI technology plays a significant role in predictive analytics. When coupled with predictive analytics, AI allows marketing professionals to identify potential customers and their possible responses. Predictive analytics is used in a wide array of industries and verticals. It helps in social media analysis, weather forecasting, and the healthcare industry.
#6: Lead Scoring
It is often challenging for marketers to interpret the data faithfully and accurately. As such, marketers will need to rely on guessing games to focus on valuable customers. This is where another application of artificial intelligence for marketing comes into play. Lead scoring enables marketing professionals to rank the value of any prospective customer or possible lead.
#7: Ad Targeting
Artificial intelligence for marketing allows professionals to tailor ad campaigns based on audiences’ preferences and interests. By utilizing historical data and online search data, AI empowers marketers to automatically show ads that are most relevant to prospects at that time. AI is also changing the way marketers and advertisers interact with and reach potential consumers.
#8: Dynamic Pricing
Many businesses leverage the dynamic pricing model to maximize their profit. AI technology makes dynamic pricing much smoother. You may have noticed that the price keeps on changing when checking out for flight tickets. AI technology plays a vital role in this price fluctuation. Nowadays, most online marketers are using AI to set dynamic prices for their products and services. It’s vital to use AI-powered dynamic pricing to stay profitable and competitive in the market.
#9: Website and App Personalization
Personalization is key to marketing success these days. With the rapid development of AI technology, users are starting to expect more in-depth and personalized mobile app performance. By gathering and analyzing customer data, many businesses have started delivering personalized experiences that include recommendations unique to each user.
AI technology allows businesses to track how and when their customers use their apps. Real-time location data can help marketers select the right messages, prompts, and notifications for their end-users. With AI, businesses can send alerts about offers in nearby stores, analyze user data, personalize customer interaction, and intensify sales prediction.
As major brands focus on advancing personalized experiences, chatbots are getting massive demand in the marketing landscape. Chatbots are AI-powered tools that bring a human touch. Chatbots manage communications with people, facilitating higher customer experience. As such, consider implementing chatbots to address your customer queries.
There’s no doubt that AI technology will streamline repetitive tasks, resulting in increased time savings and productivity. AI’s role in marketing is quite clear from the applications mentioned above. If you have not started leveraging AI in your marketing approach, start immediately to enjoy the best outcome.