There’s a lot of buzz around customer marketing, but the term can mean different things to different people. This article will cover ten customer marketing types that you should know about, from direct mail to online marketing.
Customer Marketing Definition
Customer marketing is a process or set of activities undertaken by a company to identify, attract, acquire, and retain customers. The main goals of customer marketing are to increase brand awareness, generate leads, and build customer loyalty.
Customer marketing efforts often include market research, target market analysis, customer segmentation, customer profiling, and customer journey mapping. Customer marketing is critical to any company’s overall marketing strategy and should be carefully considered to succeed.
Types Of Marketing
There are several different types of marketing that businesses can use to reach their target customers.
One type of marketing is product marketing. This type of marketing focuses on promoting and selling a specific product. It can involve advertising the product, offering discounts, or holding special events to promote the product.
Another type of marketing is service marketing. This type of marketing focuses on promoting and selling a service. It can involve advertising the service, offering discounts, or holding special events to promote the service.
Yet another type of marketing is brand marketing. This type of marketing focuses on promoting and selling a brand. It can involve advertising the brand, offering discounts, or holding special events to promote the brand.
Businesses can use several types of customer marketing to reach their target customers. Each type of marketing has its advantages and disadvantages, so businesses should choose the type of marketing that best suits their needs.
1. Push Marketing
Push marketing is a type of customer marketing that focuses on getting your product or service in front of potential customers. This can be done through various channels, including traditional advertising, online ads, and personal selling.
Push marketing aims to create awareness of your product or service and get people interested in your offer. It is important to remember that push marketing is not about selling your product or service but rather about generating interest in it.
There are a few different ways to go about push marketing. You can use online methods such as pay-per-click ads, banner ads, or social media posts. Another option is to use personal selling techniques such as presentations, demonstrations, or face-to-face meetings.
Whichever method you choose, the important thing is to make sure that your message is clear and that you are reaching your target audience.
2. Pull Marketing
There are two types of customer marketing: push and pull. Push marketing is when you use advertising and promotions to push your product or service onto customers. On the other hand, pull marketing is when you use strategies like search engine optimization (SEO) to “pull” customers towards your product or service.
So, which one should you use? The answer is both.
Push marketing creates initial awareness and interest in your product or service. However, it can be expensive, and it’s not always effective in getting people to purchase something.
Pull marketing is making it easy for potential customers to find you and learn more about your offer. Once they’re interested, they’re more likely to make a purchase.
There are many pull marketing strategies, but the most common include SEO, content marketing, social media marketing, and email marketing.
3. Rebound Marketing
Rebound marketing is a type of customer marketing that focuses on reconnecting with customers who have been inactive or have stopped using your product or service.
Reaching out to these customers and trying to win them back is crucial. They often need a little push to return and use your product or service.
There are a few different ways to do rebound marketing. You can send them promotional material, offer them discounts, or reach out to them directly and try to get them interested in what you have to offer.
No matter what method you use, the important thing is that you reach out to these customers and try to win them back. Rebound marketing can be very effective in getting customers interested in your product or service again.
4. Referral Marketing
Referral marketing is a type of marketing where businesses encourage customers to refer new customers. This can be done through different methods such as referral programs, referral discounts, or simply by asking customers to recommend your business to others.
Referral marketing is a great way to grow your customer base organically. It is also a very cost-effective form of marketing since you only pay for customers brought in through referrals.
There are many ways to encourage customers to refer new business to you. Some businesses offer referral discounts, while others have referral programs where customers can earn rewards for referring new customers.
Referral marketing may be the right option if you are looking for a cost-effective way to grow your customer base.
5. Coincidental Marketing
Coincidental marketing is effective because it takes advantage of timing. If you have a travel company, you could send out an email blast about your services right when people start planning their summer vacations. This type of marketing is all about being in the right place at the right time.
Another example of this will be if you’re a company that sells winter clothes. You would want to start advertising your products in the fall when people begin to think about buying new winter gear.
Coincidental marketing can be a great way to boost sales and get new customers. However, it’s essential to ensure that your timing is on point. You won’t be as effective if you advertise too early or too late.
To succeed with coincidental marketing, you need to understand your target customer and when they are most likely to buy your product or service. This type of marketing takes a bit of planning and research, but it can be well worth it.
6. Public Relations
There are many different types of customer marketing, but not all of them will be right for your business. Choosing the right mix of strategies to reach your target market and achieve your business goals is essential.
One of the most common types of customer marketing is public relations. This involves using the media to get your message out there. You can use press releases, news stories, and social media to reach a broad audience.
7. Direct Marketing
Another type of customer marketing is direct marketing. This can be done through mail, email, or even phone calls. You can also use advertising to reach potential customers. This can be done through print, television, radio, or online ads.
And finally, you can use events and promotions to reach potential customers. This can involve setting up trade show booths or hosting events related to your product or service.
No matter what type of customer marketing you choose, it’s crucial to have a plan and budget. You need to know your target market and what kind of message you want to send them. Without a plan, you won’t be able to reach out to potential customers effectively.
A well-executed marketing plan will help you reach your target audience and make sure that they know about your product or service so that they are already interested when you finally introduce it.
8. Direct Mail
You can use different types of customer marketing to reach your target market. The most common ones are direct mail, sales promotion, and online marketing.
Direct mail is a type of customer marketing that involves sending physical letters or postcards to potential customers. This type of marketing can be very effective if you have a good list of potential customers.
9. Sales Promotion
Sales promotion is another type of customer marketing that incentivizes potential customers to buy your product or service. This can be done through coupons, discounts, or freebies.
10. Online Marketing
Online marketing is a type of customer marketing that involves using the internet to reach potential customers. This can be done through email marketing, social media marketing, or search engine optimization.
As a business owner, you need to know the different types of customer marketing to engage your target audience and convert leads into customers. Understanding each type will help you craft a plan tailored to your specific needs and goals.