Data Analytics tools

Data analytics may benefit small firms in a variety of ways. Businesses can make better decisions about where to invest resources and how to price their products or services if they understand data analytics well. Data analytics may also assist firms in identifying patterns and better understanding their client base.

What is Data Analytics?

Before we deep dive into the details, let’s understand what data analytics is and how it works! Data analytics is the science of studying and analyzing raw data and drawing conclusions from it. Many data analytics approaches and procedures have been turned into mechanical processes and algorithms that work over raw data that is intended for human consumption.

The term ‘data’ has been around for a long time. Data plays a critical role in every business, irrespective of its size, as it helps in well-informed decision-making. However, do you think we will be able to deal with such a large amount of data without any software? Seems impossible, right? Well, there are a variety of roles in the industry today that deal with data in order to gather insights, and one of the most important is that of a Data Analyst. To extract insights from data, a Data Analyst uses a variety of tools. A data analytics software is also used to track and analyze data, as well as to generate reports and dashboards. This article will walk you through the top 5 data analytics tools that every aspiring data analyst to seasoned pro will need to know in 2022.

Here is the list of the top data analytics softwares:

Microsoft Power BI

Microsoft Power BI is a great data analytics solution for small organizations wishing to produce advanced data visualizations. It is a business intelligence tool that lets you generate complex, dynamic data representations from a number of sources. It also enables you to share essential business insights that lead to success. This tool makes it simple to create and maintain data reports and dashboards, as well as securely transfer them between apps. Using their existing abilities, such as Microsoft Excel, users will shift from planning to analyzing to presenting with minimal data preparation.


Tableau is a data analytics solution that is best suited for companies seeking intelligent business insights. Tableau is a robust and rapidly developing data visualization application in the Business Intelligence Industry. It aids in the simplification of raw data into a comprehensive format. Tableau assists in the data creation that is understandable by employees at all levels of a company. Also, non-technical people can easily develop customized dashboards. With an integrated Einstein Discovery AI as part of Salesforce, Tableau made it an even more powerful data analytics tool.

Qlik Sense

Qlik Sense is a data analytics tool designed for companies who want to integrate machine learning into their business. Qlik Sense uses machine learning (ML) to assist users in better understanding and utilizing business data. AI-generated analyses and insights, automated creation and data preparation, search and natural language interaction, machine learning, and predictive analytics are just a few of its significant capabilities. Also, it allows all users to explore at their own pace with hyperfast computations that are always in context and at scale.


Looker is a data analytics tool created for companies wishing to visualize patterns and significant characteristics using data. It is perfect for data exploration and adds value to teams by providing new insights. Because it’s part of the Google Cloud Platform, it’ll work with whatever other tools you’re using. Looker also offers a powerful API that lets you create bespoke apps based on the data it gives. Since it supports several SQL dialects, you can prevent database lock-in and maintain a multi-cloud data environment.


Klipfolio is data analytics software designed specifically for businesses of all sizes looking to get instant insights from their data. Because it allows customers to gather all their data together in one location, it’s great for immediate analytics and confirming business choices. The sophisticated data modeler will enable users to import and alter data before presenting it in the way they choose. One of its products, PowerMetrics, keeps track of data history so users can quickly compare time periods and investigate past trends. This data analytics software is simple to use and does not necessitate any prior coding experience.

Concluding Thoughts:

This is not all. There are multiple best data analytics tools in the market, such as Zoho Analytics, KNIME, Domo, RapidMiner, Apache Spark, QlikView, etc., which we will cover in the following blogs. But based on a number of aspects, including software integrations, affordability, API availability, and small business-specific capabilities, the above tools stood at the top while ranking as the best data analytics software. Also, considering the simplicity of use, customer support, the versatility of each product, and real-time consumer experiences, you can leverage any of these tools for your company.