Top Free Email Marketing Courses

Your email marketing campaign is crucial to your digital marketing strategy, so you want to ensure it succeeds. To do that, you’ll need to know the ins and outs of how to get started with email marketing campaigns. 

These five courses will teach you everything you need about email marketing, from basic campaign creation and automation techniques to how topics like frequency, timing, and segmentation should be handled when sending emails.


As the name suggests, email marketing is a kind of direct marketing that uses email to communicate to an audience and send them commercial or fundraising messages. Every email a company sends, whether it is to a potential or current customer, could be considered email marketing. However, email marketing is usually used to refer to:

Sending emails by a company to increase a seller’s relationship with its customers to encourage customer loyalty so that they could repeat business. Their goal is to acquire new customers and convince present customers to purchase their products or services by sending advertisements to their customers. 

Email marketing courses can teach you how to create and send effective email campaigns to help you achieve your marketing goals. This guide will share some of the best free email marketing courses you can take advantage of.

Why Should You Take Email Marketing Courses?

Email marketing is a powerful tool that can help businesses reach a wide audience with little effort. However, email marketing is not always easy to master. That’s why an email marketing course can be a great way to learn how to use this tool to reach your target market effectively.

There are many benefits to taking an email marketing course. First, you’ll better understand how email marketing works and what strategies are most effective. You’ll also learn how to create and manage an email marketing campaign, track results and troubleshoot any issues that may arise.

Additionally, an email marketing course can help you build your professional credentials. Many courses offer certification upon completion, which can be valuable in job interviews or when applying for promotions. 

And even if certification isn’t available, completing a course shows potential employers that you’re serious about your career and willing to invest in your development.

So, if you want to improve your email marketing skills, consider enrolling in one of the many excellent online courses. You could see significant results for your business with a bit of time and effort.

Top 5 Free Email Marketing Courses With Certifications

Hubspot Academy Free Email Marketing Course

Hubspot Academy’s free email marketing course is a great way to start with email marketing. The course covers the basics of email marketing, including how to create and send emails, track results, and use email to nurture leads. 

The course also covers more advanced topics like segmentation, testing, and automation. Upon completion of the course, you’ll receive a certification from Hubspot Academy. 

Marketingsherpa Email Marketing Course

MarketingSherpa’s email marketing course is another excellent resource for those starting with email marketing. The course covers the basics of email marketing, including how to create and send emails, how to segment and target your audience, and how to measure results. 

The course also includes several case studies, which provide real-world examples of successful email marketing campaigns. 

Email Marketing Certification From The Direct Marketing Association

The Email Marketing Certification from the Direct Marketing Association is a more comprehensive email marketing course covering topics such as deliverability, design, testing, and strategy. The course includes several self-paced modules, as well as a final exam. Upon completing the course, you’ll receive a certification from the DMA.

Hootsuite Academy’s Free Email Marketing Training

Hootsuite Academy’s free email marketing training is designed to help you master the basics of email marketing and grow your business. The course covers everything from planning and designing email campaigns to measuring their success.

You’ll learn how to create engaging emails that reach your target audience, as well as how to track the performance of your campaigns. By the end of the course, you’ll be able to confidently create and send effective email marketing campaigns that help you achieve your business goals. 

This course is ideal for small business owners, entrepreneurs, and marketing professionals who want to learn how to use email marketing to grow their businesses.

Mailchimp’s Free Courses On Email Marketing

Mailchimp’s free courses on email marketing are some of the most comprehensive and easy-to-use resources available. The platform offers four main courses: Email Marketing Fundamentals, Creating an Email Campaign, Measuring Your Results, and Advanced Email Marketing. Each course is designed to help users get the most out of their email marketing campaigns and improve their skills.

Email Marketing Fundamentals covers the basics of email marketing, including creating an effective campaign strategy, designing compelling emails, and measuring your results.

Creating an Email Campaign walks you through creating an email campaign from start to finish, including how to segment your audience, personalize your messages, and track your results.

Measuring Your Results helps you understand how to measure the success of your email marketing campaigns so you can make data-driven decisions about what’s working and what isn’t.

Advanced Email Marketing dives into more advanced topics like triggered emails, A/B testing, and deliverability. This course is perfect for users who want to take their email marketing to the next level.


If you’re looking to get into email marketing or are already in the field and want to brush up on your skills, these free courses are a great way to get started. All of them come with certification so that you can add them to your resume or LinkedIn profile. 

And best of all, they’re free. So what are you waiting for? Enroll in one (or all) of these courses today and start learning how to create successful email marketing campaigns.