Outbound Marketing Channels

Marketing has changed hugely in the last few years. What was considered marketing is now an entirely different process with newer, more effective tools. This article discusses how marketers can keep up with these changes and use the seven outbound marketing channels on the rise for 2022.

Outbound marketing is a great way to connect with customers and build relationships. It can also help you to reach new customers and grow your business.

Outbound marketing channels

There are many different outbound marketing channels that you can use to reach your target audience. Some popular channels include email, social media, phone calls, etc. It is crucial to choose the right outbound marketing channel for your business.

1. Email Marketing

Email marketing is the most popular outbound marketing channel. It is effective because it allows you to reach a large audience quickly. Email marketing also allows you to track customer engagement rates and conversion rates.

2. Social Media Marketing

Social media marketing is another popular outbound marketing channel. It is effective because it allows you to reach a wide range of people. Social media platforms like Facebook, Twitter, and LinkedIn will enable you to create powerful content that can be shared across the internet.

3. Phone Calls

Phone calls are another popular outbound marketing channel. They are effective because they allow you to reach small businesses and individuals who may not be aware of other forms of advertising. Phone calls can also generate leads that can be converted into customers later. 

4. Display Advertising 

Display advertising refers to content placed on other sites, such as search engines, social media platforms, or websites for free. Many companies use display ads to target customers with specific demographics or interests. Display ads are also an outbound approach to marketing your business. 

Although this method doesn’t generate many leads and sales, the costs can be pretty low compared to other forms of advertising like phone calls and email messages. 

For example, a small business may spend $10-$15 for every 1000 impressions (views) of a display ad on a search engine like Google. The average revenue per thousand (RPM) for display ads can range from $5.50 to $7.50.

5. PR Campaigns

Public Relations campaigns are a great way to get your company in the news. You can hire a PR firm to create publicity for you or try to generate publicity yourself by issuing press releases or setting up a blog.

6. Event Marketing

Event marketing is one of the famous traditional marketing techniques to attract and engage the audience. Event marketing is another excellent way to reach a large audience quickly and cheaply. You can hold events such as webinars, seminars, or conferences.

7. Content Marketing

Content marketing is a great way to create engaging and valuable content relevant to your target audience. You can use content marketing to promote your brand or product with quality content that is useful for your target audience.

How To Choose The Right Channel For Your Business?

When it comes to marketing, there are many options available to businesses. And which is the right fit for your company depends on many factors, including your target market and budget.

First, consider what your business goals are. Is marketing necessary for your business to grow? Are you looking to attract new customers? Once you know your goal, you can start considering which channels are best suited for that goal.

Next, consider the type of customer you want to reach. Do you want to reach customers who live in your target market area? Do you want to reach customers who are interested in what you have to offer? You need to think about how best to reach each type of customer.

Another way to find out which outbound marketing channels are proper for you is to do some research. You can look at various statistics to see what marketing works best for your target market and business goals. You can also consult an outbound marketing specialist to advise on the best channels for your company.

Once you have decided on the right channels for you, you need to start planning your campaigns. The most effective outbound marketing campaigns use a variety of tactics, including email marketing, social media, and event marketing. 

Make sure you plan your campaigns carefully to reach your target market and generate leads or sales. Once you have decided on the ideal channels for your company, you need to determine how much of your marketing budget to spend on each channel. 

There are various marketing channels available, and each has its costs. Decide what budget you’re willing to spend on marketing and find a channel that fits within that budget.

According to the 2015 eMarketer predictions, email marketing will remain a top way for many companies to market their products and services this year, so you must put some money into email campaigns. 

Social media advertising can also be an effective way for your company to reach its target audience. Still, you must plan your campaigns carefully so they do not waste money or damage your reputation with those not interested in what you have to say.

How Much Should You Spend On Outbound Marketing? 

To determine how much you should spend on outbound marketing, you should first know what your competitors are doing about outbound marketing. Some may pay more than you but not necessarily on their direct-to-consumer campaigns. However, keeping a close eye on how your competitors are performing and being prepared to adjust your campaign budget accordingly is crucial. 

After knowing what the competition is doing, determine how many new customers you will lose if they outspend you in these areas to make an informed decision about increasing or decreasing your budget for any segment of outbound marketing.


Outbound marketing channels are essential for businesses of all sizes and industries. By understanding the different types of outbound marketing, you can select the right channel for your business and target your audience more effectively. 

This article overviews the most popular outbound marketing channels, including email marketing, social media platforms, display advertising, etc. I hope this information has given you a better understanding of how these channels work and which ones might be best for your business.