Event Sponsorship

Every event you plan needs sponsors. But with the competition, finding the money for sponsors can be challenging. But not to worry. This article will give you seven of the best ways to find a sponsor for your event in 2022.

How to find a Sponsor:

You will need to do some research and networking to find a sponsor for your event. Below are seven ways to help you find a sponsor for your event in 2022:

1. Create a Great Pitch

When it comes to securing sponsorship for your event, a great pitch is essential. But what makes a great pitch? Here are some key elements:

  • A clear and concise description of your event. What is it, when is it taking place, and where will it be held?
  • A realistic assessment of your sponsorship needs. How much money do you need to secure, and what kind of in-kind support would be helpful?
  • An overview of your target audience. Who will be attending your event, and what interests do they have?
  • A detailed explanation of the benefits that sponsors will receive. Why should they invest in your event?
  • Craft a professional and well-designed proposal. This should include all the information listed above and additional details about your team and event concept.

By following these tips, you can create a strong pitch that will increase your chances of securing the sponsorship you need to make your event a success.

2. Use Social Media

There’s no doubt that social media has become one of the most powerful tools in marketing and networking. If you’re not using social media to find a sponsor for your event, you’re missing out on a huge opportunity.

LinkedIn is a great platform to start with when it comes to finding sponsors. You can search for potential sponsors by industry, location, or company size. Once you find the sponsor, be sure to include a personal message explaining why you think they would be a good fit for your event.

Use hashtags to search for companies or individuals who might be interested in sponsoring your event. For example, if you’re hosting a conference on digital marketing, you could search for #digitalmarketingsponsor or #sponsormydigitalmarketingevent.

Twitter is another excellent platform for finding sponsors. Once you’ve connected with potential sponsors on Twitter, you must follow up with a phone call or email. Don’t be afraid to ask for what you need; remember, these companies want to gain exposure by sponsoring your event. 

Be clear about what their sponsorship would entail and what benefits they would receive in return. By being proactive and using social media effectively, you’ll have no trouble finding the perfect sponsor for your next event!

3. Offer Product Samples

If you’re looking to score a sponsor for your upcoming event, offering product samples is one of the best ways to sweeten the deal. This gives potential sponsors a taste of what they’re supporting and helps them envision their products being used by attendees.

When crafting your sponsorship proposal, be sure to mention any product sampling opportunities you’re able to offer. If you have a large enough budget, you may consider hiring a professional marketing company to create custom sample packaging for your event.

Regardless of your route, product samples can be a powerful tool in landing the sponsors you need to make your event a success!

4. Create a Proposal That Stands Out

When finding a sponsor for your event, you must ensure that your proposal stands out from the rest.

Do Your Research

Before you even start reaching out to potential sponsors, you must do your research and know who would be the best fit for your event. There’s no use in trying to sell your event to a company that doesn’t align with your values or target audience.

Keep It Concise

Your proposal should be clear and concise, without any fluff or filler. Potential sponsors want to see that you know what you’re asking for and why their involvement would benefit both parties.

Be Creative

Don’t be afraid to think outside the box regarding your proposal. The more creative and unique your approach is, the more likely you will grab a sponsor’s attention.

Offer Something In Return

You must offer potential sponsors something in return for their support. Whether it’s exposure at your event or simply acknowledging their involvement, letting them know what they’ll get out of the deal will increase your chances of landing a sponsorship.

5. Write For The Sponsor’s Website Or Blog

If you are a writer, one of the best ways to find a sponsor for your event is to write for the sponsor’s website or blog. This is a great way to get your name and event in front of the sponsor’s audience and can also help you build a relationship with the sponsor.

When you’re writing for the sponsor’s website or blog, be sure to focus on topics that will be of interest to their audience. For example, if you’re sponsoring a food-related event, you could write about healthy eating tips, recipes, or new trends in the food industry. If you’re sponsoring an event for a fitness company, you could write about workout tips, healthy lifestyle habits, or new fitness products.

Whatever topic you choose to write about, be sure to include information about your event so that readers will know how to get involved. You can also have a call-to-action at the end of your post, encouraging readers to visit your event website or register for your event.

6. Be a Good Publicist And Spread The Word About The Event

As an event organizer, it’s your job to make sure that people know about it and that it runs smoothly. One of the best ways to do this is to find a sponsor. A sponsor can help promote your event and cover some of the costs associated with it. Here are some tips on how to find a sponsor for your event:

Approach Local Businesses First: They may be more likely to support an event that’s taking place in their community. 

Be Prepared To Negotiate: Be realistic about what you’re asking for and be prepared to compromise if necessary.

Follow-Up After The Event: Remember to thank your sponsors for their support and let them know how the event went. This will help build goodwill for future events.

7. Be Persuasive In What You Ask

When seeking sponsorship for your event, it is vital to be persuasive in what you ask. This means being clear about your event and why it would benefit the potential sponsor to get involved. You should also have a well-thought-out sponsorship proposal that outlines the benefits of sponsoring your event.

Be sure to research potential sponsors before reaching out to them. It would help if you understood their business well and what they are looking to achieve through their sponsorship dollars. This will help you tailor your pitch to their specific needs and interests.

Be confident in your request and be willing to negotiate if necessary. Remember, the worst thing a potential sponsor can say is no, so go for it.


Finding a sponsor for your event can be a breeze with the right approach. By following our tips and using the resources at your disposal, you’ll be well on your way to securing the funding you need to make your event a success. And who knows? Maybe 2022 will be the year your event is finally sponsored by that big company you’ve always dreamed of working with.