You've probably heard of Artificial Intelligence (AI) unless you've been living under a rock for several years. As it has begun to permeate all facets of life, eCommerce is one of the fascinating areas it has encountered.
Artificial intelligence is being developed as a new source of revenue by companies such as Facebook and IBM. The purchase of DeepMind by Google offers the same story: the world will be driven by Artificial Intelligence (AI) in the future.
When online businesses are developing, and there is fierce competition among the top E-commerce operators, it goes without saying that those who do not keep up with the latest technology will fall behind.
But, how can AI be applied to e-commerce?
This post will look at 10 of the most potent ways Applications of Artificial Intelligence will dominate the eCommerce business in 2021.
Applications Of Artificial Intelligence
Voice Search Usage Is Increasing
Alexa and Siri are among the voice assistants that people use nowadays to stay on top of their daily schedule or learn more about a product before purchasing it. As more families have access to this technology, there is a chance that eCommerce enterprises will experience a breakthrough. According to Loup Ventures1's updated speaker sales forecast model, 75 percent of individuals in the United States will own a smart speaker by 2025, producing $35.5 billion in revenue. This is undoubtedly an AI application to watch in 2021.
Chatbots That Converse
Many well-known brands in many industries, such as Starbucks, Sephora, and Domino's Pizza, have implemented chatbots to help their eCommerce businesses. A customer can ask a botany question about a product and receive an immediate response. This can significantly impact whether or not a customer decides to buy something because they get speedy answers to their questions.
Recommendation systems are a type of recommendation system used to make recommendations.
They're one of the most straightforward methods to turn AI capabilities into revenue. One of the key reasons businesses have been investing in them since the early 2000s is this.
Product Descriptions Created By A Computer
Customers make purchasing judgments based on product descriptions. It's a powerful tool for influencing customers. eCommerce may use Artificial Intelligence (AI) content-generating techniques to develop reports that address the needs of its customers.
Image Recognition Or Image Tagging
If you're a regular Pinterest user, you're probably already familiar with this feature. It allows users to select an item from any web photo and then use image recognition software to find related things. Such methods can also be used in the eCommerce industry to improve the client experience.
Search Results Tailored To You
Businesses can utilize AI-powered search engines, also known as insight engines, to integrate search with machine learning capabilities, allowing for more targeted internal website research.
Mobile Shopping Is On The Rise
According to a Statista analysis from 2019, 73 per cent of eCommerce purchases will be made on mobile devices by the end of 2021. Customers will have a smoother user experience on their mobile devices, allowing them to shop as simply as they do on their computers.
Virtual Personal Shoppers Are Being Introduced.
Different eCommerce firms are using Artificial Intelligence (AI) to create AI-enabled, intelligent shoppers. It will be similar to a customer conversing with a shop assistant about a specific item in a brick-and-mortar store. Customers will be able to talk to these virtual assistants and answer consumer concerns instead of checking boxes or entering particular terms!
The Delivery Technique Has Been Upgraded.
We can all agree that we want it delivered as quickly as possible when purchasing something on an eCommerce website. Amazon also has a Prime membership programme that entitles buyers to same-day or next-day delivery. Thanks to the power of AI and data-driven innovation, robots will now bring things to your doorstep in the future application of AI.
Virtual Reality And Augmented Reality
The use of artificial intelligence in e-commerce is currently one of the most popular. Virtual reality and augmented reality can be utilized to construct systems that give customers the impression that they are shopping in an actual store! Imagine sitting on your couch and purchasing your favourite item after digitally trying it on and enjoying a pleasant shopping experience.
Artificial Intelligence (AI) is one of the most popular applications in eCommerce. Virtual and augmented reality can be combined to build systems that offer customers the illusion of buying in a real store! Imagine sitting on your couch and purchasing your favourite goods after digitally trying them on and enjoying a pleasant shopping experience.
Conclusion
Because all firms have gone online, digital marketing is now required. We can now avoid E-Commerce because most users choose to shop online. Artificial Intelligence (AI) can help you design creative marketing efforts. This tool can aid you in your sales operations due to its exceptional capability. We hope that the above summary has helped you learn more about artificial intelligence in e-commerce.
For more information on how artificial intelligence (AI) can grow your business, contact the ONPASSIVE team.
