1 Oct 2022| ONPASSIVE
Top Business Testing Ideas to get you Started
A series of experiments gives significant innovation teams momentum and builds more robust evidence over time. We discuss one four-step example of how to conduct and analyze multiple experiments to increase the strength of your evidence in this blog post.
As a startup, all you have is an idea to solve a particular problem or alleviate a specific pain point. While you might have an idea about what your customer segment ought to be and even created a Customer Profile of them, how can you determine whether or not you’re right? Talk to your prospective customers as soon as you’re out of the building. You can gain initial qualitative insight from Customer Interviews to determine if the problem you imagined for the segment exists and if your value proposition resonates.
Currently, you lack any objective evidence since people are just telling you what they might do or not do. Nevertheless, it is highly beneficial to capture some initial insights, especially when you don’t know anything. Usually, 15-20 interviews are recommended.
Following the qualitative insights gained from interviews, you should strive to test your value proposition on a bigger scale quantitatively. Spending a few hundred dollars each day on Google Display, Google Search, and Twitter Ads is one method to do this. By developing two versions of the same ad, often known as Split Testing, you may test at scale whether a particular pain or gain of your consumer stronger resonates. We’ve gone over how to make an internet ad using templates in great detail.
Each of these testing procedures should expand on the prior test’s evidence strength. Interviews helped obtain first impressions, but what people say and what they do are frequently at odds. It’s critical to back up your claims with better evidence by encouraging people to take action, whether purchasing something, using your service, or investing time or other resources.
You don’t want to waste many resources constructing something at this phase because your idea is still highly unknown. The Concierge is a demonstration of how to build a client experience without designing anything from scratch. Because everything is done manually, it is impossible to scale. Still, it can provide you with direct knowledge of what is required to create, collect, and distribute value to a consumer.
When creating your value proposition, you may have a long list of features you want to include, but you don’t know where to begin or if your consumer will be interested in all of them. A single-feature minimum viable product (MVP) is an excellent technique to see if a single feature solves your customer’s problem. Building out your complete value offer will also require a lot less time and resources. You can also isolate and test a specific hypothesis by releasing features one at a time.
It is not a linear process to create an experiment sequence. Always strive to collect feedback from your customer at every level of development to ensure you’re solving an issue they’re having. Make sure to urge your customer to strengthen the proof, but nothing stops you from conducting interviews along the road to get those insights.
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Tags: Technology Artificial Intelligence