Technology is rapidly evolving today, allowing for faster change and progress and accelerating the rate of change. However, it is not just technology trends and developing technologies that are changing; much more has changed this year due to the outbreak of COVID-19, which has made IT professionals recognize that their job in the contactless world of tomorrow will not be the same. In 2020-21, an IT professional will constantly be learning, unlearning, and relearning (out of necessity if not desire).

Data Quality Management (DQM)

For data analysts all across the world, data quality remains one of the most challenging concerns. Good data quality is critical for extracting the proper insights from accessible data and making the best decisions. Some attributes that can be used to assess data quality include completeness, validity, uniqueness, consistency, timeliness, and accuracy. Data Quality Management (or DQM) is one of the most promising BI advancements, and it's crucial for avoiding the risks of poor data quality while also maximizing any company's BI spending. DQM-linked processes ensure that the organization complies with data quality requirements and laws all around the world.'

Business Intelligence for Sales and Marketing

Another trend is for sales and marketing departments in various firms to use company data. Due to BI dashboards, sales and marketing professionals can view the latest sales and purchase patterns among their customers without relying on a technical IT specialist or a business analyst. BI tools can help with any sales or marketing activity. It improves the accuracy of sales goals and estimates, evaluates the market impact of the most recent marketing campaign or promotion, and creates client acquisition and retention strategies. By deploying the appropriate business intelligence tools for sales and marketing, companies can benefit from increased revenues (product cross-selling and up-selling) and higher customer satisfaction.

Data Discovery

One of the top business intelligence trends for 2022 is data discovery, often known as data analysis for business users. Data discovery is a business process that entails employing data analytics technologies to detect patterns and generate insights from data for a business user. The following are the three steps of data discovery as a business process. During the data preparation stage, business users are connected to a variety of data sources. Business users can quickly do visual data analysis at the data visualization stage using data visualization dashboards that include helpful charts and graphs. At the data analytics stage, business users can apply analytical skills to uncover advanced patterns in the available data. Thanks to visualization tools, business users may more easily spot business patterns and even anomalies and take quick and appropriate action as a result.

In Business Intelligence, AI and ML are vital

There is no doubt that AI and machine learning will play an essential role in marketing, whether through chatbots or data-driven personalized offerings. Business intelligence and analytics are two areas where AI and machine learning are being used simultaneously. ML and AI technologies are vital for finding anomalies or unexpected trends that may exist in data analytics. The use of sophisticated neural networks can enable AI algorithms, for instance, to detect abnormalities or unforeseen events from historical data. 

Data Automation

One of the most innovative technologies for the year 2022 is data automation, often known as hyper-automation. By the end of the year, 40% of all data science-related procedures will be automated, making data automation a BI trend to watch in 2022. When it comes to consolidating and evaluating all generated data, businesses' use of various data sources remains a significant roadblock. Data automation solutions in business intelligence (BI) seek data consolidation, allowing analysts to collect and analyze massive amounts of data.

Reporting and Predictive Analytics

Reporting and predictive analytics are among the most popular trends in business intelligence, whether used to assess customer value or predict sales. The availability of big data for data analytics has enabled BI technologies to predict future business trends using existing data patterns. Predictive analytics and business intelligence are being integrated into a wide variety of applications worldwide. 

Augmented Analytics

The most popular trend in business intelligence in 2022 will be augmented analytics. Even non-technical persons can develop complex data analytics models and swiftly derive deeper insights with augmented analytics solutions powered by AI and ML. For example, in the e-commerce industry, augmented analytics allows online businesses to advertise and sell their products across multiple platforms utilizing multi-channel marketing.


Trends in business continue to emerge; starting a business in one of these areas can lead to success for you as an entrepreneur. Follow what's new for 2022 and beyond to make your business ideas and dreams a reality.