The entry of smartphones and its impact on our daily lives is beyond anyone’s wildest imaginations. Things which were considered to be a luxury yesterday, have become a necessity today.
Rapid advancements in technology and high consumer demands have led to the continuous evolution in mobile app development industry.
Massive revenue generation from mobile application development over the years have given birth to endless opportunities and various trends in mobile apps. However, a proper mobile application development strategy is not enough to assure success.
Understanding latest trends is equally important. Here are few latest mobile application development trends that might shine in 2021.
Mobile Application Development Trends
Wearable Technology
Wearable technology is nothing new for most of us. But the trend for wearable devices is going upwards from its introduction in the market to its existence in the present. Smartwatches, fitness bands, smart jewellery and on-body healthcare sensors are gaining popularity every passing year.
The amazing thing about these gadgets is that we can control and communicate with these devices with the help of mobile applications installed in our smartphones. And with the integration of IoT, these devices can gather and transfer the information as well.
According to Statista, an online statistics, market research and business intelligence portal, “the number of connected wearable devices worldwide is expected to grow to over 1.1 billion in 2022, while the telecom technology changes from 4G to 5G”.
With the seamless growth in wearable technology, we can envision a day when wearable devices won’t be requiring a smartphone or an app to keep us connected.
Mobile App Security
Cyber security is not a novel term or recent concern for people who share their data on multiple websites and apps. However, due to constant data breach and misuse of these data, security has always been a hot topic in the digital era.
In 2018, Cambridge Analytic, a political consulting and strategic communication company gained access to personal data of up to 87 million Facebook Users. Imagine, this data breach happened in one of the biggest Tech-Giants in the world which has billions of users worldwide.
Facebook shares dropped by 8.5% followed by a #deletefacebook movement. Even Google has admitted their security lapses. Hence, it is expected that businesses will invest more in digital security which makes it one of the top mobile app development trends to look forward in 2021.
Apple developed a ‘sign in Apple’, an alternative to sign in Google or Facebook option, in order to protect and respect the privacy of its users. It allows you (Apple users) to sign in to an APP or website (with the Apple ID), denying the platform to access any of your personal information except your name and email address. You can even mask your email address if you don’t want to disclose it.
M-Commerce and Mobile Wallets
With instant cash backs, discounts, and offers through Apple pay, Amazon pay and Pay Pal, M-Commerce and Mobile wallet trends will continue to be trending in 2021 as well.
The Covid-19 pandemic boosted the e-commerce industry, as a huge revenue was generated in global e-commerce sales. The pandemic has led many retailers to venture into mobile apps.
According to Statista, “M-commerce would make up for 72.9% of global e-commerce sales and generate $3.5 trillion revenue in 2021”.
Money transfer has become easier and quicker than ever, thanks to mobile wallets. We don’t need to pay in cash or follow the lengthier process of typing account details. It has also eased the transactions during e-commerce and other retail purchasing.
The increasing popularity of Mobile wallets has led various mobile apps to introduce wallets into their apps.
Internet of Things (IoT)
Internet of Things, or IoT, has gained immense popularity over the course of a few years. IoT devices have changed the way things work in various sectors and also in day-to-day life. The sensors and software are embedded in these devices/objects to gather and transfer information about its environment or the way it is used, with less or no human interference.
Our smartphones or tablets act as a remote control for these devices; all you need to have is an installed IoT app and a good Internet connection. Google Home Voice Controller, August Doorbell Cam, Nest Smoke Alarm and Philips Hue Bulbs are already gaining users worldwide. And this trend is expected to progress in the coming years as well.
On-demand Apps
The huge success of Apps like Uber, Rover, Drizly shows how users are crazy about on-demand apps. According to reports, 57.6 billion dollars of revenue is generated by on-demand services every year. From taxi service and food delivery apps to babysitting and on-demand salon apps, everything is easily available for users, just a doorstep away.
Due to the massive popularity and high demand for on-demand services, the opportunities are endless. And the trend for these On-demand apps seems to sustain in the upcoming years.
With advanced technologies, creating an app is no longer a tedious task. With zillions of mobile apps present in various app stores, users can choose the best one that fits their needs. And to stand out in this competitive environment, companies must understand that it is not enough to come up with just correct mobile app development strategies.
They must also have a deeper insight about the various trends in the market. In-depth knowledge about the trends will help a business to thrive in the mobile application development industry.
