email service provider

An automated email may prepare and schedule ahead of time and specify the parameters under which it will be delivered to the user. For example, you could design a single welcome email and have it delivered automatically when someone signs up for your newsletter or registers on your website. You don’t have to email it to each new address manually.

Automated emails assist companies with millions of subscribers in efficiently communicating with their audience. Depending on the business and service, they come in a range of forms and sizes. Some automated emails are better for B2C, while some are better for B2B.

Because internet businesses connect directly with their customers, it’s natural for them to send birthday emails. However, because SaaS deals with organizations and teams rather than individuals, it’s rarely a good solution.

Though the marketing team should always select which letters best match their email strategy, I’ve compiled a list of the five most typical automated emails that can help improve overall email marketing effectiveness.

If you are new to email marketing, there is one thing you must consider before developing your email strategy and generating emails: selecting the proper email service provider (ESP).

An email service provider is a tool you’ll use to manage your email campaigns, including storing the contact base and contact profiles, creating campaigns and processes, and analyzing results. Its competence and dependability will decide your sender’s reputation, deliverability, and campaign efficiency.

While you may just want minimal capabilities at first, your requirements will expand with time. As a result, it is preferable to start with an email service provider that offers sophisticated capabilities like contact segmentation, customization, AI-powered suggestions, and so on.

When you need them again, you won’t have to hunt for a new provider, conduct research, transfer the contact database and templates, and learn how to use a new system.

Also, carefully examine the price plans to see which services are included in your membership. Most ESPs have bespoke price plans, allowing you to pick what you want to pay for right now and purchase more capabilities as needed.

Top 5 Automated Emails For Your Business

Confirmation Email

A confirmation email is one that you send to someone after they complete out your membership form. It contains a confirmation button that the user must click to authenticate their email address. Subscribers with verified addresses may be safely added to your contact list and treated as active contacts in subsequent campaigns.

Many consumer privacy regulations, including the General Data Protection Regulation, demand email confirmation (GDPR). It implies that you must send new subscribers confirmation emails if you have subscribers in the areas (countries, states, and localities) covered by these regulations.

Marketers were concerned that the introduction of double confirmation in 2018 would stifle contact base expansion. However, it turned out that such confirmations merely served to demonstrate the brand’s genuine intentions, and customers gladly verified their addresses.

Furthermore, in addition to adhering to the appropriate regulations, email confirmation safeguards your contact list against invalid addresses and spam traps, allowing you to start with a healthy basis.

Welcome Email

When you meet someone new, say “Hello.” Hello, my name is Tom. An excellent approach to start a discussion is to say, “Nice to meet you.” When someone signs up for your newsletters for the first time, a welcome email is a right way to say “Hello.” It should be the first email you send after receiving confirmation.

Welcome emails not only help you establish a reputation as a courteous sender, but they also help you build a relationship with your recipients. 

Order Confirmation

The email received when a customer completes an order on the website is known as an order confirmation. Its job is to verify that the transaction went through and that the client may expect a shipment or delivery.

Order confirmations usually include the following information:

● Customer name

● order ID and date

● bought goods with descriptions

● photos

● prices per item

● total price

● applicable discounts

● payment method

● delivery method 

● address

● estimated delivery date

● pickup point addresses

● track my order button

● corporate contacts

Although the components may change based on the sequence, the variation will be minor.

Birthday Email

As the name implies, a birthday email is a greeting sent to congratulate your subscribers and clients on their special day. You may send a simple text message with warm greetings or include a modest gift, but whatever you do, make sure you seem natural and friendly.

It’s better to say nothing than to include strange language that has nothing to do with you or your customer if you don’t know what to say.

Reactivation Email

A reactivation email is one you send to dormant users to encourage them to return to your product. It’s up to you to determine which people are inactive. Most marketers believe that inactivity for the previous six months is an indication that a reactivation strategy should be developed.

However, the time gap might be different. Inactivity can take many forms: the individual does not respond to your communications, does not visit your website, or makes any transactions. Different campaigns may be created to handle each of these encounters.


Automated emails may help your company in a variety of ways. Segment your clients appropriately to make them even more efficient: the more specific the criteria for inclusion in the segment, the more likely the campaign will be relevant to the receiver.

Before beginning the campaign, test all of the emails. The real-time reaction is critical with international automated emails, ensuring that all events and related triggers are working correctly.