With the advent of the internet, there have been many changes in how people used to have discussions and meetings. Webinars have become a thing, and now small and large-scale businesses recognize their benefits. Moreover, the pandemic brought a complete shift in the digital world, and the technology gave rise to several new innovative ways for enterprises to hold seminars and conferences.
Due to COVID-19, many professional events and trade shows were canceled, resulting in businesses looking for ways to reach out to their audiences digitally. What better way to engage the audience than to hold a web seminar? A webinar is simply a seminar that can be viewed and joined through the web.
Many businesses realize the importance of webinars for their business growth. Recently, ONPASSIVE launched OCONNECT, its visual communication platform that helps conduct live webinars and conferences between people living in different locations. It is a feature-rich platform offering unlimited meetings. It is an excellent platform for organizing live webinars. This blog will highlight the importance and benefits of webinars for your business.
Importance of Webinar
Webinars are a great way to engage and connect with the audience regardless of their geographical location. It is an efficient way for businesses to boost their growth by clicking with people on the internet. A webinar can be any event organized by a company that a web audience can attend.
A webinar is a platform where you can have an online discussion with the audience and share images, videos, and PowerPoint presentations. It can help you give interactive presentations to your audience, and you can also host polls and surveys with the audience to make the webinar more engaging. The participants can communicate with the host in a webinar with the help of features like live chat, whiteboard, etc.
Webinars are gaining popularity in the digital world for being engaging, empowering, and entertaining for the participants involved. Webinars started as a professional means of engaging people, but later on, they became more creative and entertaining as per the requirements of different sectors. Initially, webinars were thought to be a tedious and time-consuming form of meeting, but soon after, with the help of various features, webinars became more interactive and exciting for the audience.
Benefits of Webinar
There are many benefits that your business can reap by leveraging webinars. There are various webinar features, and you can use each for different purposes per your business’s requirements.
- Broader reach
International seminars and trade shows want to reach a wider audience, and geographical location is vital for such events. Fortunately, the webinar has the upper hand in this matter. You can reach out to anyone from the world with a webinar. The only thing mandatory for a webinar is to have an internet connection. You don’t need to arrange accommodations, meals, or any other facility for your participants in a webinar.
- Brand awareness
Webinars help you in enhancing your brand identity online. The attendees can get exposed to the branding elements repeatedly, and it is easier for you to reinforce your brand identity, especially if you design your presentations and content in a smart way. Repeated exposure can also help in increasing the brand recall value.
- Generate new leads
All businesses need lead generation to survive, without which you may have stunted business growth. Webinars can help in finding qualified leads for you. You can provide information about your products during the webinar during the interactive sessions to build your sales contact. People who register for your event will directly become high-quality leads as they have expressed interest in it.
- Nurture quality leads
According to research, webinars are one of the most effective channels through which businesses can generate qualified leads that could, in turn, help with conversions. You can talk about your products in your webinars to an interested and engaged audience. It is an environment where you can build relationships with your target audience and nurture your leads.
- Improved audience engagement
Acquiring a new customer can be difficult, but retaining existing ones is comparatively more straightforward. One of the best ways to maintain your existing customers is to keep them engaged, and what could be a better way than to have a webinar where the customers can interact through polls and Q&A sessions? The live chat helps the audience express their opinions, leading to increased engagement.
- Subtle product promotion
Hard-selling techniques for selling your products are not effective anymore. As an alternative, soft selling your products online is a better idea in today’s digital scenario. During the webinars, you can address your customers’ issues and focus on how your products can help. This is a way to highlight your products’ benefits organically in front of your customers.
- Save money
The fact that hosting a webinar doesn’t cost much money is one of its finest features. It is much simpler to run a webinar when you do not have to coordinate attendees from various locations. You avoid spending the money necessary to give the participants lodging, meals, and other amenities. A webinar can be the ideal substitute if you want to reach a big audience with a cost-saving solution.
Take Away
Creating webinars and online meetings can be engaging and beneficial for your business. ONPASSIVE’s OCONNECT is a user-friendly video conferencing platform with instant-sharing capabilities resulting in seamless collaboration between multiple parties on the webinar. It is an AI-driven platform where you can remotely communicate in real time and enhance the virtual meeting experience.
For further details, visit www.onpassive.com and subscribe OCONNECT now!
