20 Nov 2022| ONPASSIVE
5 Unique Ways URL Shorteners Can Impact SEO
In this article, we will take a closer look into figuring out the different and unique ways URL shorteners can impact SEO. You can use URL shortener as a method of improving your overall SEO.
SEO stands for search engine optimization and is a method of making sure that your website ranks higher on search engine rankings. Marketing experts believe that utilizing shorteners can impact your overall engagement for current as well as future customers.
1. The risk of redirection:
Companies can use 301 redirects with their URL shorteners which allow customers on their platform to land, on their content. According to Google webmasters, you can use PageRank to pass along to the final destination. URL shorteners are incredibly beneficial for passing PageRank as well as an anchor text with the help of a 301 redirect.
2. Using reputable companies for your business:
You must make sure that you can send all of your campaigns through reputable and established URL shortener companies. Some of the most reputable companies that you can trust for your business are Bit.ly, Ow.ly and Google’s very own Firebase Dynamics Link. They can be used for replacing short links, and can also be reducing service provider.
Since the massive spike in the increase of cyber attacks, customers and users are more cautious than ever about clicking on links which cannot be attached to particular domains.
3. Customizing your URL shortener:
Customizing your URL shortener are used to build trust and brand equity for creating their own branded shortened URL. You can mitigate the risk associated with your service provider, especially if the service ceases to exist.
4. Used to compare your efforts:
You can use URL shorteners can take advantage of the free analytics service to keeping track of clicks, referrals, conversions, reach, social sharing etc. You can test out campaigns for multiple link shorteners and discover what platforms work best and adjust accordingly.
5. Making URLs more appealing:
It is best to make URLs less bulky and filled with campaigns by using a URL shortener. This is used to improve the aesthetics as well as the overall experience of the user.
Conclusion: In conclusion, these are 5 unique ways of utilizing URL shorteners which can impact SEO. These are how URL shorteners can help to influence your SEO in a positive manner. It is important to keep track of your clicks and conversion metrics as well. We hope you found these URL shorteners useful in your SEO strategy. Good luck with shortening your URLs in the future!
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