Businesses primary and the most genuine source of establishing customer relationships lies with emails. So, is the need to choose an effective email marketing strategy for one's business.  

As we go ahead with the topic, you will find the prominent email marketing options and the significant role of the email marketing tools that can ease the process. Engaging the audience through emails is a tough and competitive job for businesses. Let us ease the process with the excellent marketing tips : 

The best email marketing strategies to enhance audience engagement

Email marketing influence is building. Greater scope lies in the influence it generates. We have statistics to reveal the impact it is creating.

Adobe report 2017 reveals that email marketing is the 3rd top medium to generate web traffic. Marketers rate it as the top effective marketing idea globally as sourced from smart insights. Email benchmark 2020 source says that emails are the most clickable and accepted marketing means. Finally, the DMA report suggests that the average email Return On Invest is $ 52 for $1 spent.

The first thing we will explore is to build an email audience. How to do it? Following are the few key suggestions to gain email addresses:

  • Define sweet and short opt-in form
  • Let the audience know the benefits derived when subscribed 
  • Focus on the Newsletter in transactional emails
  • Optimize Social Media platforms to speak about Newsletter
  • Best work to mention about the newsletters in the guest posts and webinars

Your emails being recognized as spam is not good for growth. So, instead of focusing on gathering massive email lists, it is always advisable to build a long-lasting relationship with the audience genuinely interested in your business. 

Here we will discuss the prominent means to accomplish this:

  • Generate value for the customers

How about giving some free content to the users? Sounds helpful to initiate a relationship. Newsletters, whitepapers, webinars, ebooks are the few content pieces that can be sent for free. Of course! The quality should matter to create an impact. The users will truly value such means. 

  • Define subscription form 

The most common approach to gain the email list is to define a subscription form that can primarily be promoted in the blogs. If the users find the blog posts interesting, they would be anxious to know when the new content will turn up. The right approach would be to assure them that you would email them about the latest updates.

  • Responsive email templates 

Do you think emails turn meaningful and adjustable to the devices you are using? If not, it is time to choose responsive email templates. Otherwise, the information could turn too small to understand or overlap to fit in the space, causing unclarity. As a result, the click-through rates diminish.

  • Mobile emails 

Mobile phones dependence is ever increasing. Most people are using it to check emails. So, it is time to refine the content you build for desktops. Bring down the paragraphs into crisp and effective lines. 

User actions are quick in understanding the content and drawing its essence. There is no time going through long paragraphs.


Email marketing strategies are on the way to build customer relationships more effectively. We saw some of the prominent means to do it. Have you ever thought about the automated tools that can create a better edge for implementing email strategies? 

ONPASSIVE's AI-driven O-Post acts as a powerful email marketing tool. Explore the broad advantages of using the AI tool for your business email marketing.