Beginners Guide - Understanding Video In Email Marketing

Hi there!

In this fast-paced generation of viral videos and information being spread across the world in an instant, video marketing is the latest and hottest trend. Video emails have seen a drastic increase in usage, due to its buzz in generating more exposure and outreach.

Video marketing is essential, as it helps to communicate your point across quickly and with a much broader scope. It is a well-known fact that marketers who use video grow much faster, especially in terms of revenue. A study conducted has shown that video in emails has seen a growth in revenue by 49%.

How do you exactly define video marketing?

It is regarded as one of the best ways to boost your overall marketing conversions. This form of media is intriguing and is the best marketing channel, to be more engaging and effective.

You can include videos which are intriguing and is one of the most common marketing channels to attract and engage an audience. By inserting videos in email, you can track them with the help of a video platform. Achieving great results requires you to know the basics so that you don’t commit any mistakes.

Why utilize video marketing?

Video helps to improve overall marketing metrics such as open and click-through rates, by utilizing the positive effects of marketing emails.
When videos are embedded into emails, this is a great practice for achieving success.
You get more sales and marketing outreach from brands all across the world.

Some lesser-known statistics about video marketing:

By utilizing the word ‘video’ you can increase the open rate by 19%.
The thumbnails of videos show an increased click rate of 50%.
More than 64% of customers are more likely to buy a product after watching a video.
Even executives have shown that 65% of executives will visit your website.
It is beneficial in cost-cutting and can lower the overall cost per lead up to 19%
Video also has a direct relation to an increase in site traffic, which also impacts SEO.
Another benefit for clicks can help users of video get 41% more search traffic than other non-users.

What are some of the emails that you can put videos in?

You can utilize the benefits of video in email marketing in many different ways. Videos serve different functions such as providing the news, advertising events, providing a follow-up to events, explaining products, announcing a new release or even offering a tutorial.

Some of the different examples of emails that can be used are:

Newsletters
Email signatures
Nurture emails
Triggered emails
Communication with customers
Invites to events
Follow up-to events
Targeted emails
Email blasts

In conclusion, this was a brief introduction to understanding video in email. We hope you found this article informative in understanding how video can be implemented in email. We wish you the best of luck in the future, for your video marketing campaigns in email. Good luck!