20 Nov 2022| ONPASSIVE
How to Create Value for Your Sponsors Through Virtual Events
The worth of your event rotates around building an organic environment (hybrid or virtual) where sponsors and exhibitors can reach prospective customers, and attendees can find insights, identify opportunities, develop relationships, and obtain solutions for their businesses.
To make this happen, you have to design fun activities, intuitive learning experiences, and networking opportunities for virtual attendees. In doing this, you’ll also generate roads for your sponsors and exhibitors to pass on their message and portray their offerings to attendees. It gives sponsors maximum brand awareness and leads the attendees to take particular actions.
Consider the below-mentioned tips to generate real value for sponsors and exhibitors in your hybrid or virtual marketing events:
● Generate maximum brand awareness before, during, and after the event
● Improve lead generation opportunities for sponsors and exhibitors
● Present abundant access to data insights
Your sponsors and exhibitors are partners to your event success, and one of their primary considerations when envisioning sponsorship is brand awareness. You can generate value for your partners by including a substantial amount of brand awareness in your event marketing. This can be incorporated at various points in the timeline of your event.
Post-event Surveys: While sending out post-event surveys, include sponsor’s logos in the survey home and completion pages. You also can send out surveys to the attendees on behalf of your sponsors directly.
Additional Content: Generate on-demand content that can be sponsored by your partners. Such content can be made accessible to view or download. And, the content will set some sponsored promotional content.
Push Notifications: Send out push notifications through the mobile event app to update or make announcements. You can specify a sponsor or incorporate their logo into the message.
Apart from brand awareness, you also can produce ample opportunities for improved lead generation for sponsors and exhibitors. Accomplish this by presenting various channels for lead generation on your event platform. Consider executing the subsequent ideas:
A virtual booth enables attendees to have one-on-one meetings with the sponsor’s employees to see their offer. When correctly set up, a virtual booth can be an excellent opportunity to pitch to numerous attendees. Virtual marketing events may be pre-scheduled by employing a mobile event app. Also, it can be a scroll-through virtual exhibition hall where attendees can get prompts to check-in to an accessible booth to meet with a representative.
Implement matchmaking algorithms based upon user data and actions on the app, and the event marketing platform can effectively recommend prospects to sponsors based on their mutual business interests. The sponsor’s employees can then send direct messages to the qualified leads to initiate a conversation with them.
Access to data insights is priceless for sponsors and exhibitors. It helps them make crucial decisions regarding their sponsorship and help them follow up with attendees after an event. The following are some critical data to make available to your event partners during or after your event:
Access to Live Event Analytics
While you might intend to release the event analytics after the event, also give your sponsors live access. They will be overwhelmed to know how the attendees interact with their ads, polls, banners, and content. Their representatives may also be capable of making some quick decisions based upon live trends.
As a part of your reporting, explain to your sponsors how many people attended your event and whether they represented their target market. The demographic data must include location, age, gender, education, job title, employment sector, income level, etc. It can also include attendee’s contact information like phone numbers and email addresses.
Present complete year-wise data on ticket sales and event registration. This will explain to sponsors how you are bringing in more attendees with each subsequent event.
Apart from the analytics, track and report how people talk about your event on social media and online. Track mentions on social networks, blogs, websites, etc. You can also use Google Alerts, Facebook Audience Insight, and your event platform for this reporting and analysis.
Share the outcomes of your post-event surveys and live polls with your partners. You can also deliberately poll your audience on sponsor-related questions like product preference, brand preference, and loyalty, business spending, industry trends, organization size, etc.
Share post-event surveys to sponsors to understand how much revenue was created through your event. When you collect the data, you can share with all the sponsors to have data on the event marketing ROI. You can also utilize such data to sell added event sponsorship for your next event.
You can draw more event partnership and sponsorship when you generate substantial value for your present event sponsors. Virtual marketing and hybrid events allow numerous opportunities so that you can tap to create maximum brand awareness and more lead generation and retrieval.
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