Why should you use a link shortener

If you use the internet for any type of marketing, whether social media, email campaigns, or content marketing, you know how important it is to track clicks and get analytics. Link shorteners are a great way to do this – and there are plenty of other reasons you should use them.

OTRIM is a URL shortener tool that is an online application that enables users to convert a long, complex web address into a shorter, simpler one. With this URL shortener, users can create customized URLs with relevant keywords to their content, making it easier for viewers to remember. 

This URL shortener tool is also beneficial for tracking website performance and ensuring links are working properly. It allows users to track clicks, monitor referral sources, and measure overall effectiveness. This allows users to adjust their content and strategies to improve user engagement. 

Overall, the URL shortener is an incredibly useful tool for anyone looking to share links on social media or track the performance of their website. They make it easy to keep track of data while providing a much more concise link than what would otherwise be available.

Why you should use a link shortener?

This blog post will cover a few of the most compelling reasons you should use OTRIM for your marketing campaigns. From improving click-through rates to tracking analytics, there are plenty of benefits to be gained with this tool. So read on to learn more about why you should make the switch.

1) Links are easier to share

When sharing links, it’s often the case that you want to ensure that they don’t take up too much space. This is especially true on social media platforms such as Twitter, which limit the number of characters a post can contain. Using the OTRIM link shortener, you can easily shorten lengthy URLs into something easier to share. This makes reading and understanding easier for your followers, meaning more people are likely to click on the link. 

It also allows you to customize the URL of the link so that it’s more memorable and personal. This helps to add a human touch to the link, which can encourage more people to click on it and follow through to whatever page you’re directing them to.

2) Links are more clickable

When sharing a link, there’s nothing worse than having a long, unsightly URL. Long URLs are not only visually unappealing but can also be difficult to remember, making sharing more challenging. That’s where a link shortener can help. OTRIM can take a long URL and make it into a much shorter, more clickable version. Not only does this make the link more aesthetically pleasing, but it also makes it easier to share and remember. 

It can also help with email marketing campaigns. If you’re sending out an email blast, you want to make sure your links are easy to click on and remember. A long URL can make it hard for readers to navigate to the content you’re trying to share quickly. But if you use a link shortener, your links will be much easier to click on and navigate to. The shorter URLs are more eye-catching and can entice readers to click through.

So if you’re looking for a way to make your links more clickable and memorable, the OTRIM tool is a great option. It’ll help you make your URLs shorter, more aesthetically pleasing, and easier to share with others.

3) Links are more trackable

When you use a link shortener, you can track the number of clicks on your links. This is incredibly helpful for measuring the success of any kind of campaign, whether it’s an email marketing campaign or a social media one. OTRIM can track the number of people who click your link and monitor your campaigns’ effectiveness.

It also allows you to adjust and optimize campaigns to make them more effective. This kind of data is invaluable when understanding your campaigns’ performance and improving them in the future.

4) Links are more SEO friendly

Regarding search engine optimization (SEO), links are a key factor in determining how well your website performs. OTRIM can effectively improve your SEO performance, allowing you to redirect longer links to shorter ones. This can help improve your ranking on search engines, as shorter URLs are seen as more trustworthy and easier for search engine crawlers to index.

Furthermore, it enables you to add parameters to your URL, such as “utm_source” or “utm_medium,” which are useful for tracking traffic sources. This can also help with SEO, as it allows you to better optimize your content for a specific set of keywords. Additionally, OTRIM provides an added layer of security when it comes to SEO, as they allow you to conceal long and potentially dangerous URLs, protecting your website from malicious attacks.

5) Links are more aesthetically pleasing

When sharing links online, having a clean, attractive link is essential. Link shorteners are a great way to give your links a modern, professional look. Link shorteners help to take the guesswork out of creating aesthetically pleasing links. OTRIM link shortening tool can transform a long, confusing URL into a sleek, easy-to-read link that looks good on any website or social media platform.

The shorter, cleaner link makes it easier for people to click on the link and remember it. Additionally, an attractive link can add professionalism to your website or social media page. It is also more likely to be shared and clicked on since it is visually appealing.


OTRIM link shortening is a useful tool for both businesses and individuals alike. They are easier to share, clickable, and trackable, making links more SEO-friendly, aesthetically pleasing, and even marketable. Whether you’re looking to make your website more user-friendly or take your business to the next level, OTRIM is an excellent tool in your arsenal.

Join ONPASSIVE Ecosystem and register to get the benefits of the free URL shortener OTRIM. 

For further details, visit www.onpassive.com