13 Aug 2022| Cloud Based Technology & Micro Services
What are the Types & Objectives of Advertising?
In the previous article, we have looked at the differences between online and offline advertising. Now, we will look into the different types of advertising through which we will understand the major objectives of advertising.
Before we look into the objectives of advertising, let us first define what advertising is.
What Exactly is the Definition of Advertising?
The action of calling public attention to a particular idea, service or a commodity through the help of paid announcements, especially with an identified sponsor.
It is simply a paid form of an impersonal presentation and promotion of goods, services, ideas done by a sponsor which is identified.
What are the Different Types of Advertising?
Advertising can simply be categorized into below the line, above the line and through the line as well, based on the level of penetration. The different types of advertising are:
These are the activities, which are usually non-targeted and also have a greater and wider reach. Some of the major examples of above the line advertising are radio, newspaper and TV advertisements.
This includes activities which are conversion-focused, to direct towards a specific target group.
These types of activities can involve the use of both ATL & BTL advertising! You can direct these forms of advertising towards more brand building and conversions of targeted advertisement strategies.
On the basis of the advertisement used, there are five different types of ads based on specific advertising activities, which are:
What are the Different Objectives of Advertising?
This type of advertisements is useful in order to increase brand awareness and exposure, especially in the target market. By informing potential customers about the brand and it can help to attain business goals.
You can persuade customers in performing tasks as being a major objective in advertising and involves buying or trying the different products and services offered.
Advertising also helps to reinforce the brand message and can also help to reassure existing as well as potential customers. Some of the major objectives that can be accomplished are:
In conclusion, these are the different types and objectives of advertising. We hope you found this article informative, so leave a comment below with your viewpoint. Thanks for reading!
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