What Is Event Marketing & How Does It Work?

event marketing

Hello there!

In this article, we will cover the fundamentals of what event marketing is and how exactly it works! Before we go into the functionality and workings of email marketing, let us take a closer definition of event marketing first.

What exactly is event marketing?

The promotion of a product, brand, service with in-person interactions and thereafter, many different forms of marketing that must be catered to.  This can also help to address the marketer’s overall specific goals.

This form of marketing can be helpful in hosting events in building stronger relationships with the help of prospects and customers. You can educate many of your potential customers as part of your company’s product offerings.

Event marketing can leverage power of live experiences can help to achieve the overall business goals.

What are the benefits of event marketing?

Event marketing is incredibly important and it is the single most effective marketing channel for helping to accomplish the business goals as well.

  • It leads to an increase in the number of companies which have been organizing events increased every year by 17%.
  • The majority of the company leaders can be helpful in supportive of the company’s event strategies.
  • The support of event marketing is dependent on the ability to make teams prove their own ROI.
  • Successful businesses usually spend a little more than 1.7x the average marketing budget for such live events.
  • Event marketing is crucial as it is a part of being an essential marketing channel for B2B and B2C type of customers.

So, what are some major types of events?

The biggest types of events are the ones with the biggest gathering and the different types of events are:

  1. Conferences
  2. Trade shows
  3. Seminars
  4. Company meetings & Business Gatherings
  5. Thought leadership & networking events
  6. Ceremonies and Galas
  7. Launches of products
  8. Major VIP events
  9. Recruiting Events & Job Fairs
  10. Building your own team
  11. Activations and field marketing
  12. Having virtual events

Here are some major key-performance indicators of measuring the success of your event marketing campaigns, which are:

  • Increased number of registrations
  • Total revenue generated
  • Satisfaction of attendees
  • Engagement with attendees
  • Mentions on social media
  • Engagement on your speaker page
  • Overall check-ins
  • Better Cost-to-revenue ratio
  • More customers acquired
  • Great Target accounts
  • Number of target accounts

In conclusion, this is the basic definition of event marketing and we have covered what forms the basis of an event marketing plan. We hope you found this article informative in figuring out how event marketing works. Thanks for reading!

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