What is the Importance of Email Marketing to your Marketing Campaign?

Email marketing campaigns

Hello there!

In this article, we will take a closer look at the importance of email marketing and how it is crucial for your business. A good email marketing campaign goes a long way into reaching out to a wide audience and building a customer base as well.

Compared to other forms of marketing which have come and gone, email marketing is still relevant to this very day! It is the most effective method of connecting with people, who have expressed an interest in your product.

Here are the major reasons why email marketing plays a significant role in your overall marketing campaign efforts! Let us know more about these reasons together:

Higher rate of customer acquisition than social media:

Email marketing has been tried and tested as a better method of acquiring new customers. A study by Custora in 2013, showcased that a majority percentage approximately 7% of the customers were acquired online.

Some lesser-known facts about email marketing based on data in the past are:

  • 80% of respondents claim that email marketing helps to drive customer acquisition and retention.
  • Organic search has lead to a 62% increase in the number of customers acquired.
  • The retention numbers for email marketing are also high with a 44% increase with customers.

Economical and cost-effective:

Email marketing is incredibly cost-effective and highly economical for the massive reach your email marketing campaigns have! This is incredibly beneficial especially for small businesses that are just starting out.

When you compare traditional marketing to email marketing, it can be much more expensive and time-consuming. By building a good email list, your cost benefits along with ROI increase with a better relationship with your email recipients.

An email list, the cost benefits increase much more as well as the overall return on investment. This leads to higher response rates at a much lower unit cost.

More personable and customisable:

Email marketing is beneficial, as it helps you make personable and customisable email lists which can be sent to different audience segments. A big chunk of revenue generated is with the help of segmented and targeted emails. These kind of emails are capable of generating around 58% of the entire revenue as well.

Incredibly action-oriented:

Email is transactional by nature and it can ultimately be used to drive traffic to your website and drive overall sales. This form of marketing makes your customer perform a certain action such as click a link or go to a website, which can be great if you want you to see actionable results.

Easy to measure:

Email marketing is great as it helps you to measure a few metrics, with any kind of email software. Some of the different metrics that can be measured to track the progress of your email marketing campaign are:

  • Who has opened your email
  • Which links were clicked
  • How many people subscribed

In conclusion, this is the importance of email marketing to your overall marketing campaign. Good luck!

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