Email marketing has become one of the crucial forms of marketing for businesses. Today, many small to medium enterprises depend on email marketing as they are investing a lot in email campaigns to reach their clients.
However, there are chances that these emails are not delivered to the intended recipients in few cases. Emails contain spelling errors, grammatical errors, incomplete sentences, and even nonexistent names sometimes end up in the spam folder. This can be a very frustrating situation for both the sender and the receiver. Even businesses sending legitimate emails also tend to suffer from this problem.
One of the primary reasons why email communication encounters such issues is because of the anti-spam software installed in most email accounts. With the help of such software, these companies cannot distinguish between the emails sent by legitimate business firms and those sent by spammers. This means that the delivery of legitimate messages and responses from users of email services suffer.
Keeping this in mind, many companies are looking forward to using tools and instruments to optimize their email marketing strategies. Therefore, employing email verification software such as Email verification API is a great way to ensure their marketing campaigns are successful and helps driving business growth.
What is an Email Verification API
An email verification API, also known as email validation API, is an automated tool that helps businesses detect inactive and invalid email accounts. It monitors the disposal of threatening or unnecessary email accounts and prevents companies from sending emails to fake accounts.
Besides, email validation also helps to prohibit simple user errors or wrong spellings and mistyped entries. It monitors businesses email lists and ensures to bring authenticity to your email campaign. It helps businesses to increase their email engagement and revenue while gradually decreasing the bounce rate.
Significant Advantages Of Using Email Verification API
As more and more emails are being directed towards customers on a daily basis from various businesses, business houses need to take care of all their emails. In fact, most of the new internet marketing techniques focus upon the aspect of monitoring the user’s actions on the web.
Using email validation enables these emails to go through various stages of approval before they reach their destination.
The following are few significant benefits of using email verification API to verify your emails and make your campaign successful:
Ø Personalization Of Email Campaigns
Most of the users today prefer a Personalized experience, especially when it comes to their purchase choices and buying decisions. Therefore using a personalized marketing approach has become extremely important than ever before, and the same applies to email campaigns.
Email campaign allows businesses to send personalized emails to users. However, using email verification helps marketers get more personal with users to have a proper understanding of users’ names, age, and locations. These simple details allow for more personalization, thereby making users feel they are valued.
Ø Get New Clients
Another advantage of using email verification API is the ability to draw more customers to your business. By verifying and filtering the email list, businesses can confidently send coupons or special deals to the users immediately.
Sending these emails helps users feel more confident about having subscribed to your site, and they look forward to more such emails from you. This way, email verification API ensures to get more clients for your business.
Ø Maintain Healthy Customer Relations
One of the major advantages of email verification is that it helps you maintain a healthy customer-client relationship. By providing an option to the customer to mark the email as spam or remove it, you can retain your valued clients who have trusted you. Hence, a well-written policy and a clear set of rules will enhance your credibility and make your customers happy with your product or services.
Ø Secure Customer Data
An important thing to understand when using email verification is that you should never compromise the security of your customers’ emails. This is because a block on an email address can make it impossible for a particular client to transact business with you.
Even if you are not selling any products or services, you cannot conduct business unless you have secured your clients’ data. Hence, it is essential to use a verification system that makes sense and helps you secure your customer’s data.
Ø Protect Emails From Spam Filters
Email Verification API also allows a business to determine the sender’s IP address. Through this API, a business can trace the email senders in its database by retrieving the IP addresses of every message it has received. This ensures that the messages do not get blocked by filters and prevents spammers from sending messages that anti-spam filters will catch.
In addition, an API makes it easier for a business to check the contents of the incoming and outgoing emails. By doing so, the business owner can see whether a message sent to a recipient is suspicious or not. This is especially helpful for law enforcement agencies to trace suspects in a crime.
An email verification API makes it easy for an online business to handle multiple lists of email addresses and make it possible for users to sign up or remove from their list as well.
In order to implement a proper API, a business needs to know the basic details of how users will interact with it, what are the features that it provides and what are the limitations. Keeping all these points in mind makes it possible for businesses to use the appropriate API to ensure that the product works as desired.