O TRIM blog_How Do URL Shorteners Help Ecommerce Sites

An e-commerce site’s success largely depends on its ability to drive website traffic and make conversions. One of the most effective ways to do this is using URL shorteners. Here is the latest tool in the market that can help you. 

OTRIM is the latest custom URL shortener that makes a URL easy to send, share, and broadcast on social media and other platforms. This tool offers a unique feature for shortening the URLs of websites.

In this article, we’ll explore why URL shorteners are so important and their most critical uses in an e-commerce setting. Read on to learn the key uses of URL shorteners for your business!

1. URL shorteners are crucial for e-commerce sites because they can help to improve click-through rates and make it easier for customers to find and remember your site.

2. Click-through rates are important because they indicate how many people actually click on your site links. The higher the click-through rate, the more traffic you’re likely to get.

3. URL shorteners can also make it easier for customers to remember your site’s address. If your URL is too long or complicated, customers may have trouble finding it again later. Shortening your URL can make it much easier for customers to remember and return to your site.

4. Finally, URL shorteners can also be used to track clicks and measure the effectiveness of your marketing campaigns. By tracking how many people click on links to your site, you can gauge which marketing efforts are working and adjust accordingly.

URL shorteners like the OTRIM tool can be helpful for any e-commerce site looking to improve its traffic and performance. It can help boost click-through rates, making it easier for customers to find and remember your site. Additionally, this tool can be used to track clicks and measure the effectiveness of marketing campaigns.

How to use a URL shortener?

If you’re running an e-commerce site, you know how important it is to have a good URL. But what if your URL is too long and cumbersome? That’s where a URL shortener comes in handy.

A URL shortener is a service that takes a long URL and creates a shorter, more manageable one. This can be useful for some reasons:

  • To make sharing links easier: If you have a long, complicated URL, it can be hard to share it with others. A shortened URL is much easier to share and is less likely to break in transit.
  • To make links more aesthetically pleasing: A long URL can look ugly, especially if used in print or social media. A shorter URL is much cleaner and more attractive.
  • To track click-throughs: Many URL shorteners offer click-tracking features, which can be useful for marketing purposes. By tracking how many people click on your shortened URLs, you can get valuable insights into your audience’s behavior.

What are a few reasons to use URL shorteners?

There are many reasons to use URL shorteners for e-commerce sites. Here are some of the most important ones:

1. Improve click-through rates: Shorter URLs are more clickable and, therefore, can lead to higher click-through rates.

2. Increase social media engagement: Shortened URLs are easier to share on social media and can thus result in more engagement.

3. Make links more readable: Long URLs can be difficult to read, especially on mobile devices. Shortening them can make them much easier to read.

4. Save space: When sharing links in text messages or other places where characters are limited, shortened URLs can save a lot of space.

5. Mask affiliate links: Many URL shorteners allow you to mask affiliate links, making them less likely to be blocked by ad blockers or spam filters.

6. Track clicks and traffic: Most URL shorteners provide analytics that allow you to track how many people have clicked on your links and where they came from. This can be valuable data for understanding your audience and measuring the success of your marketing efforts.


OTRIM URL shortener can be a great asset to your e-commerce business. It can help you save time and money by streamlining processes, such as tracking link clicks and redirecting visitors to specific pages on your site. It also makes it easier for customers to share links with friends and family. Above are the few crucial uses of URL shorteners for e-commerce sites; you’ll be able to take full advantage of this powerful tool when promoting your online store!

Join ONPASSIVE Ecosystem and register to get the benefits of the free URL shortener OTRIM

For further details, visit www.onpassive.com