While emails are a powerful marketing tool, opting for an email marketing strategy becomes inevitable. It leads to the way where you can convert prospects into customers. However, before you consider launching a full-scale email marketing strategy, you should begin with understanding the basics, i.e. building an email list.
As the name implies, an email list is a list or collection of all the email addresses you gain from various channels linked to your business-say, such as website, social media campaigns, or blog. It represents a list of people who have decided to engage with you via email. You can then share promotional or informative emails with this list of people.
Importance of an email list
Well, an email list has more value to offer to your businesses. Let us see some of the reasons why should you consider building an email subscription list:
It is used extensively
One of the primary reasons you should start building an email list is its broader user base. About 4.03 billion people globally use email. Thus, you cannot afford to ignore this larger pool of people. You can reach out to many people by implementing a feasible email marketing strategy.
Subscription from genuinely interested people
Once you create an email list, you will get an email subscription from those people who are genuinely interested in your content. People will sign up for emails by choice, and you have a great chance to convert them into loyal customers. In addition, you do not have to risk your marketing budget.
You can offer a more personalized experience to users
Building an email list enables you to offer a more personalized experience than forwarding generic messages. With an email list, it becomes easier to segment the audience list. Thus, you can forward the kind of content that is most relevant to their interests. You can further add a personalized touch to your emails by adding the subscriber’s name to your subject line and make them feel special. The personalized approach to your emails helps you engage the audience and retain them.
You can expect a great return on investment (ROI)
One of the most practical reason is that you can expect a great ROI by developing an email marketing strategy. It has been seen that email marketing has an ROI of $44 for every $1 spent. Thus, it’s a great deal to invest your resources in building an email list.
Ways to build an email list
After understanding the importance of building an email list, let us switch our attention to ways in which you can build your email list.
Adding a sign-up bar to your website
Consider adding a sign-up bar either in the header or in the footer of your site for making it visible to your audience.
However, make it easy to fill out while you create your email sign-up bar. Since long forms are often daunting and can discourage people from joining your email list, consider asking user name and email or simply the email.
Creating email sign-up pop-ups
Another way you can build a dedicated email list is by creating a pop-up box to invite people to sign-up for your emails. You can provide an interface where a pop-up box will be triggered when users do certain actions, like when they enter your site or click any specific option. You can also consider encouraging them to sign-up with a special offer or discount.
Adding a sign-up option to your blog
You can consider adding a sign-up option to your blogs as well. If people like your blog content, they might like to see more, and that’s how they want to sign-up for your email list.
Thus, consider writing a CTA in your blogs to invite people to sign-up or insert a graphic in your blog content that provides a link to your email sign-up form. You can also create a pop-up to sign-up option in your blog posts.
In the above article, we have discussed what an email list is, why it is important, and how you can build it. Email list building is a crucial process in an email marketing strategy. Thus, give boost to your revenue online by building an email list for your business. Thereby, reach out to interested people and get ready to build a solid customer base.