Chatbots, which are also known as conversational AI or conversational bots, enables to conduct a conversation in natural language with text or audio. Most companies mainly use chatbots to save their time and manpower. The key areas to implement chatbots are customer support, sales CRM, after-sales support and marketing.
Chatbots have become more prevalent in recent years. They are known as digital assistants powered by Artificial Intelligence (AI) and have the potential to interact with customers based on few commands, almost similar to a natural conversation.
Besides conversations, chatbots also help customers find crucial information about the company’s products or services, store location, assess customer experience with the products or service and also help in making reservation and bookings.
Chatbot technology can also be adopted in various major chat applications such as Facebook, Slack, Hangouts, Telegram etc. The growing popularity of chatbots have made businesses integrate them in their web interface, and prominent organizations are taking advantage of them by integrating them in their website.
Benefits of Integrating Customized Chatbots for your Business
Chatbots are based on Artificial Intelligence and Machine Learning and are programmed to copy human conversation and react to their spoken or written requests by comprehending language using AI. Therefore the more conversations they have, the more intelligent they become.
The following are few benefits of incorporating a chatbot in your business website:
24 Hours Support Availability
One of the significant benefits of integrating chatbots in your business website is their 24 hours availability. Since they are automated, they provide customer support throughout the year.
Chatbots provides instant responses to customer queries without getting tired. This 24 hours customer support helps increase customer satisfaction with a more automated and straightforward approach.
Offer Personalized Experience
One of the essential need for marketers is personalization. Chatbots are exclusively designed to provide customers with an interactive environment and allow them to have a natural conversation in the same way they would with fellow humans. The marketing process is personalized as a one-to-one sale with the help of chatbots.
Chatbots usually collect information about website visitors and adapt conversation based on their preferences. This enables them to provide users with a more personalized experience.
Cut Down Operational Costs
Implementing a fully functioning chatbot and customizing it according to your website can be much cheaper than hiring a human resource for every task. While a sales executive can only handle two or three customers at once, chatbots have the potential to handle multiple customers with instant responses.
Chatbots can help save operational costs more effortlessly to meet various needs depending on the application and requirement.
Enhance Engagement and Sales
Customer engagement is crucial to boost sales, and companies need to integrate chatbots for social media marketing for better customer engagement. The flexible structure of chatbots enables them to integrate with other platforms, which increases customer engagement quickly.
Chatbots are programmed in such a way to act with human-like responses and lead customers to the sales page immediately after the conversation is closed. This increases customer satisfaction while increasing engagement.
Monitor Customer Data to give better Customer Insights
Chatbots are capable of collecting and analyzing lots of data, making them interactive tools like humans do. The feedback shared by the customers helps companies improve their products and services by providing website visitors with better insights.
Chatbots also provides businesses with insights on why customers are leaving the web page without making any purchase by tracking different behavioural patterns, which enable you to improve your business growth while enabling you to make more informed decisions.
Meet Customer Expectations
Chatbots interact in a friendly way and are designed to create an extensive range of prospects and helps businesses build good relations with customers. Chatbots can address customer expectations clearly and provide instant resolutions.
Chatbots are specially programmed and customized to meet customer expectations, increase audience engagement while providing them with a personalized experience. This helps businesses with an increased customer retention rate ensuring customer satisfaction.
Chatbots helps businesses by simulating real interactions with users through chat interfaces. Therefore, businesses need to integrate chatbots into their websites because they are changing the users’ online experiences. Chatbots are one of the most prominent technologies of today’s world and help set your business apart by ensuring superior customer service.