Any high-level marketing professional would clearly agree that the stress of recruiting an outside marketing firm is listed. Selecting the agency can often be smooth, especially if it comes with a trustworthy recommendation. But there are also additional challenges to bringing the relationship off the ground, like bringing the CFO’s financial sign-off or the CEO’s final go-ahead. There is also the bumpy transfer of details between the staff and the organization, finding out who does what, and sometimes an avoidable “this is how we do it” discussion.
But how does a marketing lead determine how or when a third-party organization has to be called in? Luckily, for both sides, some revealing signs are pointing to a lucrative relationship.
#1 To Increase ROI
Hiring a marketing firm at first seems to be just expenditure, but here’s the catch. You employ the following simultaneously as you hire a B2B marketing firm: graphic designers, content strategists, advertising strategists, web developers, analytics experts, plus an account manager. The cost of personally recruiting all of those positions, not to mention the time spent interviewing, would greatly outweigh the cost of having a company on board.
#2 To Acquire Specific Knowledge and Skilled Experience
In B2B marketing strategies, there’s next or no room for error. When it comes to account-based marketing, a technique that relies on a few high-quality customers is particularly true. A very detail-oriented, often confusing approach may be to cultivate these useful leads down the sales funnel. In fact, 90% of B2B customers do not go down a linear sales funnel path, so it’s much more complicated than the sales and marketing team might think at first.
#3 To Execute Effective Sales Cycle Campaign
Many in-house B2B marketing teams have relied on only necessary things. You have a writer who also helps as a social media strategist. Get a graphic designer, who can also be a site developer, and then your content strategists, analytics person who has experience in 12 other different areas of the business. This is where you direct the responsibility on the shoulders of a B2B marketing agency. And if you find a full-service B2B marketing agency for your business, everything from the analytics to the email marketing will be handled.
#4 Emphasize Dedication in the Team
You should also trust your contacts to be committed to your performance because your company directly contacts someone at your B2B marketing partner. In some cases, after office hours, the commitment translates to someone associated with you. That may even mean making someone partner for your brand solely so that they are entirely focused on your performance. For your brand, the engagement will go a long way. If there’s any absence, you will already know who is responsible for your campaign campaigns.
The B2B marketing agency within your marketing team will continue to evolve as your organization does. And partnering with the right agency will provide you with a reliable partner who will help you innovate strategically while also providing your in house team with the right amount of support they need to achieve their goals in 2020 and beyond.