What is PPC?
PPC stands for pay per click marketing and it can simply be defined as a form of marketing and it suggests exactly what the name is about. You get paid for each click that you receive for every ad that you create.
This form of advertising is very much similar to search engine marketing, as it helps to show your ads to the audiences with the help of PPC.
What are some of the major social networks?
Some of the major social networks that have introduced ads on their platform are:
- YouTube
The two main platforms which are the most popular ones for running pay-per-click advertising campaigns are Google Adwords and Facebook. You can get started with a simple ad by using a simple Facebook status update.
How does PPC work?
Pay-per click advertising gives you the opportunity to be at the top of the Google search results pages for a specific set of keywords that you have bid for.
It allows for advertisers to easily bid for the placement of ads, as a sponsored link whenever somebody searches for a keyword related to your business.
How do you run a successful PPC campaign?
It is important to follow the right metrics to ensure that your PPC campaign is ensured for success. Some of the most important points to remember about your PPC campaign are:
- Researching and selecting the right keywords.
- Organizing keywords into well-organized campaigns and ad groups.
- Setting up PPC landing pages, which are optimized for conversions.
- As an advertiser you will get rewarded by the search engines to create intelligent and relevant pay-per-click campaigns.
- Search engines will also charge you less for your ads later on if your ads are useful and satisfying to your customers.
What are some of the factors responsible for a positive PPC campaign?
- Being creative:
When the copy of your ad is creative, important and you’re advertising on the network display, then it will ultimately lead to more clicks on your ads.
- Relevance of keywords:
You can create relevant PPC keyword lists with tight keyword groups and proper ad text. The more relevant the keywords are, the better the campaign will be executed.
- Quality of landing page:
By creating optimized landing pages which are persuasive, relevant and with clear call-to-action, you can improve the quality of the landing pages.
- Quality Score:
Google will give you a quality score based on the relevance and quality of your keywords, landing pages and successful PPC campaigns. The higher the quality score, the more ad clicks you will get at lower costs. In conclusion, these are a few ways how pay-per-click advertising is beneficial to your business. We wish you the best of luck in the future for all your pay per click advertising campaigns
