Not so long ago, there was a time when the editorial team would chart out a strategy after brainstorming blog topics and relying on their intuition to determine their audience’s content preferences. Despite the practice being quite innovative and excellent, Editors have now moved far away from the custom. Things have become more and more scientific these days.
Today, social media platforms rule the roost, and they are unwilling to direct users of their website to other blogs. To counter social media onslaught, bloggers and content marketers have leaned towards organic search to build traffic to their blogs. Having a robust organic strategy has fetched bloggers exceedingly good traffic returns as a result.
We’d love to share some essential SEO tips that could boost your organic search traffic driving your blog to become a powerhouse.
1. Develop your content for search intent
Though Google’s algorithm dictates the rankings of its search engine results pages, the algorithm is built in a way to reward web publishers crafting the best content on the search intent. Google ranks your content based on various engagement metrics like total traffic, organic traffic, time on site, bounce-rate, Click-through-rate, return visits, and brand mentions on authoritative sites.
Boost your website’s engagement by attracting and engaging a loyal audience through superior content that answers query users are searching. Tell stories and relate to your audience’s problems in the intro. Write clear, concise, and compelling copies. Highlight stats, data, exciting finds, and insert images to break the monotony. Just leave your audience yearning for more to create a loyal fan following. Begin optimizing content for search engines once quality content is in place.
2. Identify a variety of high and low volume keywords
Once you have decided to go with the organic search strategy, zero in on a range of high and low volume keywords.
It is harder to rank on the first page of the search engine with high volume keywords, owing to competition. But there is no harm in trying. Always get creative with high volume keywords that you have targetted ad you’ll be in a position to boast of significant search volumes.
But you can boost your online presence and drive healthy organic traffic when you incorporate low volume keywords in your strategy.
3. Give importance to cluster-pillar model
It is essential for search engines to understand the intent and context of every search. Achieve this by implementing the pillar-cluster model in your blog. Creating a single pillar page that provides an in-depth overview of a topic and hyperlinks to cluster pages that cover the topic’s subtopics could convince Google that your pillar page is an authority on that given topic.
Boost your Domain authority by hyperlinking all the cluster pages to the pillar page to get an organic search increment if your pillar page ranks higher and if they start ranking for the specific keyword you are targeting. Having a pillar-cluster model guarantees a better user experience for your website visitors.
4. A link-building strategy works wonders
Link building is a mantra you can bank on to earn high-quality inbound links from pages and websites. It is crucial for boosting your website’s domain authority. Always network with other sites that have higher domain or page authority to link to your top relevant content. With this, you will see a guaranteed spike in organic traffic.
5. Compress your images
The images’ file size is directly proportional to your website’s page load speed. The larger the image size, the slower your website page loads. And Google might penalize you for that. Therefore it is always advised to compress your images.
An uncompressed image’s file size is said to be four times larger than the compressed image. Compressing blends identically colored pixels into single pixels to reduce the image’s resolution, and in turn, the file size.
6. Featured snippets on SERPs
Featured snippets impact organic search results as search engines use it to display an answer to a question directly on the Search Engine Results Page (SERP).
Therefore it is essential to try and rank in as many featured snippets as possible in your copy.
7. Develop a page authority
Page authority is one of the critical factors that search engines use to determine its rankings.
If you have been blogging on any particular topic for an extended period, enough to earn the reputation as an SME (subject matter expert), your web-page could rank higher than a page or a blog published by a relatively new site.
Blog regularly and post on social media, and also try guest posting in other sites to build yourself your brand and authority. Your activeness in the industry helps you fetch significant organic search traffic.
In conclusion, always remember that SEO is not constant and has been adapting, and so should you. Even though we have charted some SEO tips here in this blog that you could devise an SEO strategy for garnering more organic search traffic, it could be possible that these pointers become obsolete in the future as well. The best way to keep up in the organic search traffic game is to adapt continually.