3 Oct 2022| O-Founders
Alexa, What’s all the Buzz about Voice Search in Marketing
We can see that the success and use of mobile assistants and smart devices, such as Apple’s Siri, Google Home, and Amazon’s Alexa, have skyrocketed while looking at the current voice search patterns and figures over the past few years.
The increasingly growing adoption rate of automated voice assistants worldwide has had a massive effect on search and SEO trends. Voice search contributed to a tiny fraction of overall searches worldwide only a couple of years ago. Today, more than 20% of all smartphone searches are performed by voice, with many predicting that over half of all searches will be carried out using voice search in the upcoming years.
Digital Approach to Voice Search
So, what does this mean for the performance of your website to attract organic search traffic? How are current websites designed to manage these new user habits as customers change how they search for information, goods, and services? Let’s break down some key strategies that you can leverage to capitalize on emerging trends in voice search and to move ahead with your digital strategy:
#1 Aim beyond “Page 1” of Search Results
Until selecting the best response to their question, users are no longer confronted with ten different choices to review. In reality, two choices are rarely even presented-more often than not. Either the first outcome they hear satisfies their question, or they decide to alter their initial search. It means that ranking two or three in the search results is no longer good enough. The peculiar nature of voice search and the difficulty it poses to sites designed for typed searches have a lot to do with this.
#2 Rethink and Customize the Content
Because voice search has made it substantially more difficult to reach many audiences, it is crucial to clearly understand what users are looking for and how they are looking to create content that effectively attracts organic voice search traffic to your website. We must now think about the difference between a typed query and something that is spoken and considering deeper search meaning and purpose to optimize your site for voice searches.
#3 Local search and Speech Technologies
“The increasingly growing adoption of voice search follows the emergence of what’s known as the” screen less internet “and the creation of” screen less apps. “As more organizations concentrate on enhancing their user experiences for those using assistants and smart speakers, you can learn more about these trends. Since voice searches are slightly more likely to be local-based than text searches, screen less apps would be especially useful for companies with a physical location.
User Purpose and Voice Search
Suppose you have ever done a voice search on your mobile device. In such a case, the chances are pretty high that you were searching for a very particular piece of information: a store’s address or opening hours, a particular product’s price, whether a company provides a particular type of service, etc. As such, when structuring your website and your content, you must bear in mind user intent, and one of the right ways to do this is by answering questions proactively.
For enterprises trying to get ahead of the curve, voice search optimization offers a rare opportunity. If your company’s digital marketing strategies could benefit from an improved voice search strategy, there is still time to beat your rivals to the punch. Since voice search’s continued success creates new possibilities for digital going forward in business growth, Speak to a digital agency.
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