25 Sep 2022| ONPASSIVE
You Might Be Surprised, But Social Networks and Online Communities are Different
An offline social network mostly consists of members who are directly connected such as friends, family and other society members, whereas, an offline community consists of members in a particular geographical location sharing the same interest and ethnicity.
Social Networks and also Online Communities are very much similar to their offline versions. But it becomes very challenging for a company to identify whether they need a social network presence or they need to join an online community. It all depends on how well-defined your goals are.
But how to identify it a social media is a social network or an online community?
The classification is done in 3 ways:
In this article, the third classification method will be our focus, i.e. Social Anthropological Classification and we will try to differentiate Social Networks and Online Communities.
Very similar to Offline social networks, people invite closely related members to connect and sometimes even invite those who are in immediate connection, such as a friend of a friend. In this network, the connections are made based on pre-established interpersonal relationships. Unlike meeting in a social gathering, the members connect individually one-by-one.
Unlike social networks, individuals on an online community can be a total stranger to each other but are together on one platform because of shared interests or a common goal. And similar to social networks, a person can be part of multiple communities at the same time.
Hence, companies need to define their goals to identify whether an online presence on a social network is enough for increasing the visibility of their business, or they need to create or join an online community to earn the trust of their customers. You can check this article to understand different types of online communities and if you want to know how you to build a community, then refer to this article. We hope these articles help you to achieve your marketing goals.
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