Email marketing is undoubtedly one of the most popular forms of online marketing. With most businesses switching to e-commerce, their need to engage with customers and connect with them digitally is increasing day by day. Emails are a great way to increase audience engagement as people tend to check their emails every day.
Email marketing is particularly effective in the present remote working conditions. It promotes digital connection, making email marketing the most crucial tool for digital marketing campaigns to increase audience engagement. Email marketing is mainly used by businesses to promote products, send newsletters and increase brand awareness by vocalizing the ethics of their brand.
Businesses can consider automating email campaigns to create a strategy and increase their ROI while communicating their message to the audience. Developing the right strategies can increase the effectiveness of the whole campaign while providing businesses with the best results.
Effective Email Marketing Strategies that promote success
When businesses adopt intelligent email marketing strategies, they help them get more click rates and increase the chances of customers acting on them. However, combining the right strategies with email marketing tools helps them get better results for their campaigns.
The following are few effective email marketing strategies that help beginners to be successful in their campaign:
Ø Segment your Subscribers
One of the crucial email marketing strategies is to segment your subscribers, which is breaking them into smaller groups based on specific criteria, which enables you to send more relevant emails to your subscribers.
Segmentation helps businesses with an increased email opening rate and boosts your click-through rates making your campaign successful. Segmenting your subscribers enables you to generate more revenue.
Ø Consider Personalizing your Email
Since most of the emails sent as a part of an email marketing campaign are automated and tend to look spammy, the lack of personalization will result in most emails ending up in the spam folder and are less likely to be opened by the customers. Email marketing tools help find customers interests and preferences.
Therefore, the personalization of your emails is one of the key marketing strategies. Companies can leverage Artificial Intelligence and robotic process automation to analyze customers online behavioural patterns and send targeted emails based on their preferences.
Ø Incorporate User-generated Content in your Emails
Implementing user-generated content is one of the great ways to gain customers trust. People are more likely to trust your brand and services when they see other customers positive feedback about your product or service.
Therefore, incorporating poll results, customer reviews or photos of customers using your products or services and including a CTA button next to it is a great strategy to increase customer engagement with your emails.
Ø Optimize your Emails Across All Platforms
Optimizing your emails for all platforms is one of the essential email marketing strategies for businesses. With the increased mobile usage, marketers need to ensure that the customers are getting the same level of experience when using mobile and desktop.
Few tips to optimize your emails are:
- Using smaller subject line
- Using smaller images
- Keeping the email format simple
- Making the CTA button big and more obvious
- Avoid spammy words
Ø Make your Emails more Interactive.
Interactive marketing is one of the great ways to increase customers engagement. Incorporating interactive marketing in email marketing campaigns is the most popular trend and is now being followed by more companies.
Some of the simple ways to make your emails interactive are :
- Including polls and surveys
- Including clear CTA option
- Inserting GIFs and hover-over imagery
- Showcasing products and services
- Inserting gamification elements
Interactive emails are a great way to engage customers. However, it is essential to keep them relevant to your business and industry.
Ø Send Customer Appreciation Emails
Sending customer appreciation emails is another form of personalizing your campaigns. Sending customer appreciation emails such as early access invites to regular customers or simple greeting emails make them feel valued.
Businesses need to consider adopting this strategy in their email marketing campaign to gain customer trust and increase customer loyalty.
Organizations need to consider incorporating the right email marketing strategies and productivity-boosting tools in their email marketing campaign to succeed in their marketing efforts.
Email marketing will continue to be one of the great online marketing tools for businesses as it consistently delivers the best possible results for the campaign. Therefore, marketers need to be updated and incorporate new changes in their email marketing campaigns to make the customers more responsive and improve the business’s overall performance.